Role & responsibilities :

We are seeking a dynamic and result-oriented Assistant Manager / Deputy Manager Marketing to support the planning and execution of integrated marketing initiatives for Jindal Projects. The candidate will be responsible for executing 360-degree marketing activities across digital, traditional, branding, events, PR, content, and sales-support initiatives.

The ideal candidate should have strong execution capabilities, creativity, attention to detail, and the ability to coordinate with internal teams, agencies, vendors, and other stakeholders to deliver high-quality marketing initiatives aligned with the overall brand and business objectives.

Key Responsibilities

1. 360 Marketing & Campaign Management

- Support the planning and execution of 360-degree marketing campaigns across digital and offline channels.
- Coordinate campaigns across Digital, Social Media, Print, Outdoor, Radio, Events, PR, Influencer Marketing, and other relevant platforms.
- Develop and execute campaign plans as per the marketing calendar and business requirements.
- Coordinate with internal teams and external agencies for timely execution of campaigns.
- Track campaign performance and prepare regular reports with key insights and recommendations.
- Ensure consistency of brand messaging and visual identity across all marketing touchpoints.

1. Digital & Performance Marketing

- Coordinate with digital marketing agencies for the execution of Google, Meta, YouTube and other digital campaigns.
- Monitor campaign performance, leads, engagement, reach, conversions, and other relevant KPIs.
- Support optimization of digital campaigns based on performance data.
- Coordinate website, landing page, social media and digital content requirements.
- Track digital trends, emerging platforms, and new marketing opportunities relevant to the real estate sector.

1. Marketing Collaterals & Content

- Coordinate development of marketing collaterals including:

- Brochures

- Project presentations

- Sales decks

- WhatsApp creatives

- Social media creatives

- Walkthrough videos

- Project videos

- Photography and videography
- Digital banners and campaign creatives
- Work closely with creative agencies and internal teams to ensure high-quality and timely deliverables.
- Ensure all marketing communication follows approved brand guidelines.
- Coordinate content creation for various platforms including Instagram, LinkedIn, YouTube, WhatsApp and other relevant channels.

1. Branding

- Support the implementation of brand-building initiatives for Jindal Projects.
- Assist in developing communication that strengthens the premium/luxury positioning of the projects.




- Ensure consistent brand communication across digital, offline, events and sales channels.
- Coordinate with creative and branding agencies for campaign concepts and execution.
- Stay updated on new branding trends, creative formats and communication approaches.

1. Events & • Activations

- Support planning and execution of customer, channel partner, sales partner and corporate events.
- Coordinate with event agencies, vendors and internal stakeholders for event execution.

- Assist in developing innovative event concepts and customer engagement activities.
- Manage event-related branding, communication, collaterals and on-ground requirements.
- Collect event feedback and prepare post-event reports to evaluate effectiveness and ROI.

- Ensure timely execution of all event deliverables within approved budgets.

1. PR & • Corporate Communications

- Coordinate with the PR agency for media activities and communication requirements.
- Support media coverage, press releases, project announcements and brand stories.
- Assist in identifying opportunities for leadership visibility and thought-leadership initiatives.
- Maintain a tracker of PR activities, media coverage and deliverables.
- Coordinate with internal teams and agencies for timely sharing of information and communication material.

1. Sales & • Business Support

- Work closely with Sales and CRM teams to understand project/asset-level marketing requirements.
- Develop and coordinate marketing campaigns to support sales objectives.
- Support the execution of asset-specific campaigns, offers, launches and sales initiatives.
- Ensure marketing collaterals and campaigns are delivered within the required timelines.
- Understand customer and market requirements and incorporate relevant insights into marketing activities.

1. Agency & • Vendor Coordination

- Coordinate with creative, digital, event, PR, media and other marketing agencies.
- Brief agencies on campaign requirements and ensure timely delivery of agreed outputs.
- Review agency deliverables for quality, accuracy and adherence to brand guidelines.
- Support vendor negotiations and coordination as required.
- Maintain records of marketing activities, quotations, purchase orders and agency deliverables.

1. Market Research & • Marketing Analytics





- Conduct regular market and competitor analysis to identify emerging trends and opportunities.
- Track competitor marketing campaigns, communication, events and digital presence.
- Prepare monthly and quarterly marketing performance reports.
- Analyse campaign performance and provide actionable insights to improve future initiatives.
- Maintain marketing trackers, campaign calendars and performance dashboards.

1. Budget & • Process Management

- Support the preparation and tracking of marketing budgets.
- Monitor expenses against approved budgets for campaigns, events and other marketing activities.
- Ensure timely completion of marketing activities and documentation.
- Follow internal processes for vendor appointments, purchase requests, approvals and payments.

Skills & • Competencies
- Strong understanding of 360-degree marketing and integrated marketing campaigns.
- Good understanding of Digital Marketing, Social Media Marketing, Performance Marketing, Branding, Events and PR.
- Strong campaign execution and project management skills.
- Good creative and content understanding with the ability to brief agencies effectively.
- Strong analytical skills with the ability to interpret campaign and marketing performance data.
- Good communication and interpersonal skills.
- Ability to coordinate and manage multiple agencies, vendors and internal stakeholders.
- Strong attention to detail and ability to work within tight timelines.
- Good negotiation and vendor management skills.
- Proactive, organized and result-oriented approach.
- Good understanding of the real estate marketing setting will be preferred.
- Proficiency in MS Excel, PowerPoint and other commonly used marketing tools.

Key Competencies
1. 360 Marketing & Campaign Execution
2. Digital & Performance Marketing
3. Brand Management & Communication
4. Events & Customer Engagement
5. Agency & Vendor Management
6. Marketing Analytics & Reporting
7. Creative & Content Management
8. Stakeholder Management
9. Market & Competitor Analysis
10. Execution & Project Management

Preferred candidate profile

- Education: Bachelors degree in Marketing, Mass Communication, Business Administration, Advertising, or a related field.
- Preferred: MBA/PGDM in Marketing from a reputed institute.
- Experience: 7–13 years of relevant experience in 360 marketing, digital marketing, branding, events, PR, and campaign management, preferably in the real estate, luxury, retail, hospitality, or consumer-facing industry.
- Hands-on experience in managing integrated marketing campaigns across digital and traditional channels will be preferred.

📌 Deputy Manager/Assistant Manager- Marketing (Sonipat)
🏢 Jindal Realty
📍 Sonipat