Location: Coimbatore

Position: Full-time

Industry: FMCG / Food / Traditional Foods

We are looking for a Deputy Manager – Sales & Marketing to drive the B2B growth of Pettikadai , a growing brand bringing authentic traditional Tamil Nadu sweets and snacks to modern markets across India and international markets.

This role will focus on building strong B2B sales channels , developing institutional and HoReCa business, expanding our retail presence, and creating long-term business relationships.

Key Responsibilities

- Drive B2B sales and business development for corporate gifting, bulk orders, institutional sales, and customised requirements.
- Develop and grow HoReCa business across Hotels, Restaurants, Cafés, Resorts, Caterers and other food-service businesses.
- Develop new business opportunities through field sales, networking, referrals, exhibitions, industry events and direct business outreach .
- Build relationships with corporates, hotels, restaurants, cafés, caterers, distributors, retailers and institutional buyers .
- Drive corporate gifting and festive bulk-order opportunities, including customised hampers and curated product solutions.
- Develop and execute territory-wise B2B sales strategies and business development plans .
- Manage the complete sales cycle — prospecting, meetings, presentations, negotiations, order closure and relationship management.
- Maintain strong relationships with existing B2B customers and identify opportunities for repeat business and account expansion .
- Track sales pipeline, customer acquisition, conversion and revenue against targets.
- Work closely with internal teams on pricing,



product selection, sampling, quotations, fulfilment and customer requirements.
- Gather market intelligence and competitor insights to identify new opportunities and strengthen Pettikadai's B2B positioning.

What We're Looking For
- 2–5 years of experience in B2B Sales / Business Development / Channel Sales / HoReCa Sales.
- Experience in FMCG, Food, Hospitality, Retail, Food Service or Consumer Products will be an added advantage.
- Proven ability to develop new B2B accounts and close business opportunities .
- Strong communication, presentation, negotiation and relationship-management skills.
- Passion for sales, business development and building new markets.
- Self-driven, target-oriented and comfortable with field sales and customer meetings .
- Strong networking and lead-generation capabilities.
- Willingness to travel for customer meetings and business development activities.
- A go-getter attitude with the ability to work independently and take ownership of targets.

Why Pettikadai? If you believe traditional products deserve modern markets , this is an opportunity to build something meaningful.

You'll be part of a growing brand that is taking authentic traditional Tamil Nadu sweets and snacks beyond traditional retail — into corporates, modern retail, HoReCa, gifting and global markets .

If you are someone who enjoys opening doors, building relationships and turning conversations into business, we'd love to hear from you.

? Location: Coimbatore

? Position: Full time

- ? Focus: B2B Sales | HoReCa | Modern Retail | Corporate Gifting | Channel Development

📌 Deputy Manager –B Sales & Business Development (Coimbatore)
🏢 Pettikadai.in
📍 Coimbatore