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Ingram Micro is a leading technology company for the global information technology ecosystem.

With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to business-to-business technology experts.

Our market reach, diverse solutions and services portfolio, and digital platform Ingram Micro Xvantage™ set us apart

Job Summary The Sales Head - General Trade will be responsible for leading the General Trade (GT) business, driving revenue growth, market expansion, and profitability across assigned territories. The role involves developing and executing sales strategies, strengthening distributor networks, enhancing market penetration, and leading high-performing sales teams to achieve organizational goals.

The incumbent will play a key role in building sustainable business growth through effective sales planning, channel management, distribution excellence, and robust stakeholder engagement.

Key Responsibilities

Sales Strategy & Business Growth

- Develop and execute the General Trade sales strategy in alignment with overall business objectives.
- Drive revenue, volume, market share, and profitability targets across regions and channels.
- Identify growth opportunities and develop plans to expand market presence.
- Monitor industry trends, competitive activities, and customer insights to drive business decisions.

Channel & Distribution Management





- Strengthen and expand the distribution network to improve market coverage and reach.
- Ensure efficient distributor appointment, management, and performance evaluation.
- Drive distribution effectiveness, outlet coverage, and availability of products across markets.
- Establish systems and processes to improve execution standards within the GT channel.

Team Leadership & Capability Building

- Lead, mentor, and develop regional and field sales teams.
- Establish performance objectives and monitor productivity metrics.
- Build a high-performance sales culture focused on accountability and results.
- Drive coaching, training, and capability-building initiatives for sales teams.

Customer & Relationship Management

- Develop strong relationships with key distributors, wholesalers, and trade partners.
- Manage negotiations related to trade terms, promotions, and business agreements.
- Resolve escalated customer and channel partner issues in a timely manner.
- Ensure long-term business partnerships through effective stakeholder management.

Trade Marketing & Market Execution

- Collaborate with Marketing teams to implement trade marketing initiatives and promotional campaigns.




- Ensure effective execution of in-store visibility programs and merchandising activities.
- Drive customer engagement programs and market activation initiatives.
- Monitor return on investment (ROI) of sales promotion activities.

Sales Planning & Forecasting

- Lead annual operating plans, sales forecasts, and territory planning.
- Monitor demand patterns and work closely with Supply Chain teams to ensure product availability.
- Track sales performance against targets and implement corrective actions when required.
- Optimize inventory levels across the distribution network.

Financial & Commercial Management

- Manage sales budgets and ensure effective utilization of resources.
- Monitor trade spends, distributor investments, and business profitability.
- Drive collections, credit management, and working capital improvements.
- Ensure compliance with commercial policies and business governance standards.

Performance Monitoring & Reporting

- Analyze sales data, market trends, and performance metrics to drive continuous improvement.
- Review distributor and regional performance regularly.
- Present business reviews, forecasts, and strategic recommendations to senior management.
- Leverage data-driven insights for decision-making and problem-solving.

Preferred Experience

- 12+ years of progressive sales experience with significant exposure to General Trade sales.
- Proven experience in leading large sales teams and distributor networks
- Strong track record of delivering revenue growth, market expansion, and channel development.

📌 Deputy General Manager (New Delhi)
🏢 Ingram Micro
📍 New Delhi