CRO Creative Strategist – Website & Behavioral Testing I Remote (US Hours)

Are you a Conversion Rate Optimization (CRO) strategist who thinks in consumer psychology rather than just button colors? We build and optimize high-converting websites for US home service brands (Roofing, HVAC, Plumbing, Landscaping, Restoration, and more). We are looking for a CRO Creative Strategist to build a systematic visual testing engine.

The Role:

Your main mission: Determine why a specific visual concept converts, test psychological angles, and build a repeatable matrix that scales across industries, demographics, and buyer intent.

Note: This is a website CRO strategy role, not a paid social ads manager or graphic design position. We need a strategist who understands behavioral triggers and can design conversion experiments.

What You Will Do:

- Build Creative Angle Matrices: Map visual strategies (e.g., Authority & Trust vs. Urgency & Fear vs. Value & Accessibility) across different local home service verticals.
- Define A/B Testing Frameworks: Develop hypothesis-driven visual and copy testing roadmaps tailored to customer income levels, geography, and buyer intent.
- Conceptualize AI-Generated Visuals: Create detailed prompts and visual briefs for high-converting hero images, trust badges, and visual hooks (executed by our design team or AI workflows).
- Analyze & Systematize: Track experiment data, isolate winning psychological triggers,



and document findings into a scalable CRO playbook.

What We Are Looking For:

- 3+ Years in Website CRO / Experimentation: Proven track record of running structured A/B and multivariate tests that lifted website conversion rates.
- Deep Mastery of Consumer Psychology: Experience applying heuristics, friction reduction, behavioral triggers, and loss aversion to landing pages and websites.
- Systematic Mindset: Ability to move beyond "one-off tests" and build repeatable frameworks for multi-location service businesses.
- Data-Driven Storytelling: Ability to articulate why visual placement A outperforms visual placement B using qualitative and quantitative data.
- Local Service Industry Experience (Preferred): Familiarity with home service buyer journeys (Roofing, HVAC, Plumbing, Emergency Services) is a major plus.

How to Apply:

To be considered, submit your resmue. If contact by our recruitment team, be ready to share a brief note addressing:

1. Case Studies: 1–2 examples of CRO or A/B testing projects where your visual/psychological hypothesis directly increased conversion rates.
2. Framework Sample: A short outline of how you would build a visual testing matrix for a local home service industry (e.g., Roofing or Emergency Plumbing).
3. Your Process: How you utilize consumer psychology to design testing angles.

📌 CRO Creative Strategist (Website) (India)
🏢 411 Locals
📍 India