CRM & Lifecycle Marketing Specialist

Location: Mondeal Heights, SG Highway, Ahmedabad

Work Mode: Work from Office

Working Days: Monday to Friday – 5 Days a Week

Experience: 3+ Years

Employment Type: Full-time

About the Role

We are looking for an experienced CRM & Lifecycle Marketing Specialist to develop and execute customer engagement, retention and lifecycle marketing initiatives.

The ideal candidate should have 3+ years of hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, Customer Engagement or Marketing Automation, with practical experience using a CRM or marketing automation platform such as MoEngage, CleverTap, WebEngage or similar tools.

The role requires a strong understanding of customer segmentation, customer journeys, retention, loyalty, campaign automation, customer data and performance analytics.

Key Responsibilities

- Develop and execute CRM and lifecycle marketing strategies focused on customer engagement, retention, repeat purchases and customer lifetime value.
- Plan, implement and manage customer loyalty and retention initiatives that encourage repeat business.
- Analyze customer data, purchasing behaviour and engagement patterns to identify opportunities for personalized marketing.
- Create and manage customer segments based on behaviour, purchase history, engagement, lifecycle stage and other relevant attributes.
- Develop and execute multi-channel CRM campaigns across Email, SMS, WhatsApp, Push Notifications and other relevant channels.
- Build, manage and optimize customer lifecycle journeys and automated communication workflows.
- Develop and refine customer journey maps to improve customer experience and engagement.
- Conduct A/B testing and continuously optimize campaigns based on performance.
- Monitor campaign metrics such as engagement, conversion, retention, repeat purchase, revenue contribution and ROI.




- Work with customer data and CRM systems to maintain accurate customer profiles, segmentation and campaign targeting.
- Collaborate with technical teams on CRM integrations, data flows and APIs where required.
- Work closely with creative, e-commerce, analytics and other cross-functional teams to execute effective CRM initiatives.
- Identify opportunities to improve customer penetration, retention and revenue growth.

Required Skills & Experience

- 3+ years of hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, Customer Engagement, Marketing Automation or a closely related role.
- Hands-on experience with at least one CRM / Marketing Automation platform such as:
- MoEngage, CleverTap, WebEngage
- Strong understanding of customer lifecycle marketing and retention strategies.
- Practical experience creating and managing customer journeys and automated campaigns.
- Experience with customer segmentation and behavioural targeting.
- Experience executing campaigns through multiple channels such as Email, SMS, WhatsApp and/or Push Notifications.
- Understanding of customer retention, repeat purchase, customer lifetime value and loyalty.
- Experience with campaign analytics, reporting and performance optimization.
- Practical knowledge of A/B testing and campaign optimization.
- Solid analytical and problem-solving skills.
- Good written and verbal English communication skills.
- Ability to collaborate effectively with creative, e-commerce, analytics and technical teams.
- Bachelor's degree in Marketing,



Business or a related field.

Preferred Skills

- Hands-on MoEngage experience.
- Experience with Journey Builder / customer journey orchestration.
- Experience with RFM analysis and behavioural segmentation.
- Experience managing loyalty, rewards or customer retention programs.
- Experience with customer profile/data management.
- Understanding of CRM integrations, APIs and customer data flows.
- Experience in e-commerce, retail, D2C or other consumer-facing businesses.
- Experience measuring CRM initiatives through revenue contribution, retention, repeat purchase, CLV or campaign ROI.

Who Should Apply?

We are particularly interested in candidates with hands-on CRM/lifecycle marketing experience.

Candidates with experience in MoEngage or similar CRM/Marketing Automation platforms are encouraged to apply.

Candidates whose experience is limited to general digital marketing, social media marketing, content marketing or performance marketing without hands-on CRM/lifecycle experience will not be considered.

Why Join Us?

- Dynamic work environment with growth opportunities.
- Employee-friendly policies and work-life balance.
- Exposure to cross-functional collaboration and leadership interactions.

We Provide

- 5 Days Working – Monday to Friday
- 26 Earned Leaves
- Standard Salary as per market norms
- Employee-friendly work environment
- Opportunities for professional growth and learning

Interview Process

1st Round: Internal Round

2nd Round: Client Round + Practical Assignment Submission

3rd Round: Final Discussion

How to Apply?

Interested candidates can WhatsApp their updated CV to 88663 10572.

? Job Location: Mondeal Heights, SG Highway, Ahmedabad

Note: This is a Work From Office opportunity and we are looking for candidates who can join at the earliest.

📌 CRM & Lifecycle Marketing Specialist (Ahmedabad)
🏢 Space Stem
📍 Ahmedabad