Role: CRM & Lifecycle Marketing

Experience: 6 to 8 years

Job Location: Mumbai

Position Overview

We are seeking a high-impact CRM & Lifecycle Marketing professional to drive precision-led marketing across the entire customer journey - from targeted enterprise acquisition to retention, expansion, and ecosystem engagement. This role will own Account-Based Marketing (ABM), lifecycle communication, and analyst relationships, working in close partnership with regional Sales teams to convert high-value accounts and deepen long-term customer relationships. You will operate at the intersection of enterprise marketing, customer lifecycle strategy, and revenue growth, with a strong focus on personalization, account-level engagement, and measurable pipeline impact.

Key Responsibilities

- Account-Based Marketing (ABM) Strategy & Execution

 Design and execute ABM programs targeting high-value enterprise accounts (CIOs, CISOs, CTOs)

 Build and maintain target account lists across India, MENA, and SEA in alignment with Sales

 Develop multi-touch engagement strategies across email, content, events, and outreach

 Partner with Sales to prioritize accounts, track engagement, and accelerate deal pipelines

 Measure and optimize account engagement, pipeline velocity, and conversion rate

- Lifecycle & Personalised Marketing

Own segmented lifecycle marketing across key cohorts:

Prospects & Funnel Drop-offs

 Design nurture journeys to re-engage leads and improve conversion

 Build stage-specific communication aligned to buyer journeys

 Support Sales with targeted content for deal acceleration

Existing Customers

 Drive retention, engagement, and expansion programs

 Build upsell and cross-sell journeys

 Develop customer advocacy initiatives (case studies, referrals)

Partners & Ecosystem

 Establish partner communication frameworks

 Drive enablement, engagement, and co-marketing initiatives





- Analyst Relations

 Build and manage relationships with key industry analysts (Gartner, Forrester, etc.)

 Coordinate briefings, inquiries, and participation in reports

 Position Protectt.ai within relevant cybersecurity and AI categories

 Collaborate with leadership to develop strong analyst-facing narratives

- Sales Alignment & Regional Activation

 Partner closely with regional sales teams to identify and prioritize high-value accounts & Translate ABM insights into actionable sales opportunities

 Enable high-impact engagements such as CXO meetings, roundtables, and closed-door sessions

 Ensure seamless handoff and alignment between Marketing and Sales

- Campaign Design & Orchestration

 Build and execute integrated campaigns across email, content, digital touchpoints, and events

 Ensure consistent messaging, personalization, and scalability across regions

 Orchestrate campaigns that align with both acquisition and lifecycle objectives

- Data, Tools & Performance Management

 Manage marketing platforms such as HubSpot, Salesforce, and other automation tools

 Track and analyse key metrics:

o Account engagement o Email performance (open rates, CTR, conversion)

o Pipeline contribution

 Continuously optimize targeting, messaging, and timing through data-driven insights

Qualifications & Experience:

 6 - 7 years of experience in B2B marketing, with solid expertise in lifecycle marketing

 Proven experience driving enterprise pipeline through targeted, account-based strategies

 Strong understanding of buyer journeys and account-level engagement in enterprise environments

 Experience working closely with Sales teams across regions

 Exposure to analyst relations (Gartner, Forrester, etc.) is a strong advantage

 Strong communication, storytelling, and campaign orchestration skills

 Experience in cybersecurity, SaaS, or enterprise technology preferred

📌 CRM & Lifecycle Marketing (Mumbai)
🏢 Protectt.ai
📍 Mumbai