**Company Description

Creative Head – Campaigns & Creative Direction**

? Location: Kottayam, Kerala

? Experience: Minimum 4 Years

? Brand: Amber & Bloom

? **Employment Type: Full-Time

About Amb er & Bloom

Amber &

B loom is a premium fragrance platform specialising in niche perfumes, authentic Oud, luxury essential oils and distinctive fragrance experiences.

We are l o oking for a Creative Head – Campaigns & Creative Direction who can combine strong creative thinking with campaign funnel strategy to build campaigns that not only look premium but also drive awareness, engagement, consideration and sales.

About th e

Role

This is n ot purely a design or content role.

You will be responsible for developing the creative strategy behind our marketing funnel, understanding what the customer needs to see at every stage of the journey and turning those insights into high-performing campaigns.

You will work closely with the founder and marketing team to build campaigns from awareness → engagement → consideration → conversion → retention.

Key Resp o nsibilities

- Lead t h e overall creative direction of Amber & Bloom. Develop creative strategies for full-funnel marketing campaigns. Plan cr eative concepts according to different stages of the customer journey.* Develop

TOF, MOF and BOF creative strategies for Meta and other digital platforms.
- Create concepts for awareness, engagement, product education, retargeting and conversion campaigns.
- Develop creative angles, hooks, scripts, storyboards and campaign narratives.
- Direct the production of Reels, UGC, product videos, photoshoots, static creatives and advertising assets.




- Work cl osely with the performance marketing team to understand campaign data and improve creative performance.
- Analyse metrics such as CTR, CPC, CPM, landing-page engagement, add-to-cart, conversion rate and ROAS to identify creative opportunities.
- Continu ously test different hooks, concepts, formats, messaging and visual styles.
- Develop creative variations for different customer personas and funnel stages.
- Build c ampaign concepts around product launches, offers, seasonal moments and brand stories.
- Maintai n a consistent premium/luxury visual identity across all customer touchpoints.
- Lead an d coordinate photographers, videographers, editors, designers, UGC creators and external creative partners.
- Researc h trends in luxury, fragrance, fashion, beauty and digital advertising.
- Turn cu stomer insights and performance data into new creative concepts.
- Take ow nership of the creative process from idea → strategy → production → launch → optimisation.

Ideal Ca n didate

We are l o oking for someone who understands that creative is a growth engine, not just something that makes a brand look good.

You shou l d be able to answer:

“What sh o uld the customer see, why should they care, and what should make them take the next step?”

Requirem e nts

- Minimu m

4 years of experience in creative direction, advertising, digital marketing,



branding, content strategy or a related field.
- Strong understanding of full-funnel marketing and campaign strategy.
- Experie nce creating marketing campaigns for digital platforms, especially Meta.
- Strong understanding of consumer psychology, storytelling and creative strategy.
- Ability to develop concepts specifically for awareness, consideration and conversion.
- Strong knowledge of social media content and performance creatives.
- Experie nce directing photoshoots and video productions.
- Solid understanding of Reels, UGC, static ads, product videos and storytelling formats.
- Ability to work with performance data and translate insights into creative decisions.
- Strong communication, leadership and project-management skills.
- Excelle nt eye for aesthetics and premium brand positioning.
- Portfol io is mandatory.

Preferre d

Experience

Candidat e s with experience in:

Luxury •

Fragrance • Beauty • Fashion • Lifestyle • E-commerce • D2C • Advertising • Premium Consumer Brands will be p referred.

What You

’

ll Build

At Amber

& Bloom, you won’t simply be creating individual posts.

You will help build a creative marketing engine where every campaign has a purpose:

Attentio n

→ Interest → Education → Desire → Trust → Conversion → Retention

If you a r e a creative thinker who understands branding, storytelling, performance marketing and customer psychology, we want to hear from you.

? **To Apply:Send your

CV + portfolio along with a short introduction about your experience in creative direction and campaign marketing.****

📌 Creative Head (Kottayam)
🏢 Amberu0026Bloom
📍 Kottayam