Location: Delhi NCR

Employment Type: Full-time

Department: Creative & Brand

Lazy Lush is a fashion and lifestyle brand built around expressive, comfortable, and relationship-driven fashion. We create pieces that feel personal, playful, premium, and culturally relevant for a young, digital-first audience.

We’re looking for a Creative Director who can define how Lazy Lush looks, feels, and communicates across every touchpoint.

Role Overview:

As Creative Director, you will own the creative vision and visual direction of Lazy Lush. You will translate brand strategy into campaigns, content, shoots, product storytelling, and social-first creative that connects with Gen-Z audiences.

This is a highly hands-on role for someone who can move seamlessly between big-picture creative thinking and execution.

Key Responsibilities:

- Define and evolve Lazy Lush's overall creative direction, visual identity, and brand language

Develop creative concepts for product launches, campaigns, seasonal collections, and brand moments

Lead the creative direction for photoshoots, video shoots, reels, campaigns, and digital content

Build creative concepts and moodboards from brief to final execution

Establish consistent visual storytelling across Instagram, website, ads, packaging, and other brand touchpoints

Work closely with the marketing and social media teams to turn business objectives into compelling creative

Identify emerging Gen-Z trends, cultural moments, aesthetics, formats, and content opportunities

Guide designers, photographers, videographers, editors, stylists, influencers, and external creative partners

Review and maintain quality across all creative outputs

Develop campaign narratives, art direction, styling, set direction, references, and visual treatments





Collaborate with the product team to ensure products are creatively and commercially positioned

- Create innovative concepts for social-first content that can drive reach, engagement, community, and conversions

Continuously experiment with new creative formats and content styles based on performance insights

Build and maintain creative guidelines to ensure consistency as the brand scales

What We're Looking For:

- Strong understanding of fashion, branding, social media, and visual storytelling A sharp eye for aesthetics, composition, typography, colour, styling, and trends

Ability to turn a vague idea into a strong, executable creative concept

Strong understanding of Instagram, Reels, digital campaigns, and Gen-Z culture

Experience directing or contributing to photoshoots and video productions

Strong communication and presentation skills

Ability to manage multiple projects while maintaining creative quality

- Comfortable working in a fast-paced startup environment where you may need to concept, execute, review, and iterate

Strong portfolio demonstrating creative thinking and execution

Bonus Points:

Experience in fashion, D2C, lifestyle, or youth-focused brands

Experience with influencer-led campaigns and creator content

Basic understanding of performance marketing and how creative impacts conversions

Experience with Canva, Adobe Creative Suite, Figma, or similar tools

Experience building a brand from an early stage

What Success Looks Like In this role, success means making Lazy Lush instantly recognisable.

You will help build a brand that people don't just buy from, but remember, relate to, share, and want to be part of.

If you believe excellent brands are built through culture, storytelling, and obsessive attention to detail, we'd love to hear from you.

📌 Creative Director (Delhi)
🏢 Lazy Lush
📍 Delhi