Company: Sierra Living Concepts

Location: Boranada, Jodhpur

Work Type: In office

Experience Required: Minimum 2 Years

About the RoleSierra Living Concepts is looking for a Conversion Rate Optimization (CRO) Specialist to improve the performance of our ecommerce website and turn more visitors into customers.

You will analyze customer behavior, identify friction across the buying journey, and work with marketing, design, and development teams to improve conversion rates.

Key Responsibilities

- Analyze website performance using GA4, Microsoft Clarity, Google Search Console, and other analytics tools.
- Identify drop-offs across product pages, category pages, cart, checkout, and key landing pages.
- Analyze conversion rates, abandonment, engagement, user journeys, and funnel performance.
- Review heatmaps, session recordings, scroll behavior, and customer interactions.
- Develop and manage A/B testing and experimentation strategies.
- Recommend improvements to:
- Product and category pages
- CTAs and website navigation
- Cart and checkout experience
- Mobile UX
- Landing pages
- Trust signals and product information
- Work closely with UI/UX, development, SEO, and performance marketing teams.




- Measure the impact of CRO changes and prepare actionable performance reports.
- Conduct competitor and ecommerce UX research.

Must-Have Skills
- Minimum 2 years of experience in CRO, ecommerce analytics, UI/UX optimization, or a related role.
- Strong working knowledge of GA4 and Microsoft Clarity.
- Good understanding of ecommerce funnels and customer behavior.
- Experience with A/B testing and experimentation.
- Ability to turn data and user behavior into actionable website improvements.
- Strong Excel/Google Sheets and analytical skills.

Good to Have
- Google Tag Manager
- Looker Studio / Power BI
- SEO knowledge
- Google Ads / paid traffic understanding
- Experience with high-ticket ecommerce
- Basic understanding of HTML/CSS and website development

What We're Looking ForWe want someone who constantly asks: Why are visitors not converting? Where are they dropping off? What is creating friction? What can we test to improve revenue?

If you are analytical, customer-focused, and enjoy improving ecommerce experiences through data and experimentation, we'd love to hear from you.

Location: Boranada, Jodhpur

Mode: 100% On-Site

📌 Conversion Rate Optimization (CRO) Specialist (Jodhpur)
🏢 Sierra Living Concepts
📍 Jodhpur