Job Overview

- Job Title: Content Writer & Scriptwriter
- Location: Guwahati, Assam (In-Office / Hybrid)
- Employment Type: Full-time
- Experience Level: 1 – 3 Years (Agency experience preferred)
- Salary Offer: 18k-20k per month
- Language known: English, Hindi & Assamese

Key Responsibilities

- Multi-Industry Content Creation: Write engaging, persuasive, and structured content for diverse sectors including healthcare (hospitals, doctors), healthcare education (nursing colleges), real estate, hospitality, and e-commerce.
- Scriptwriting & Storyboarding: Conceptualize and write engaging video scripts for Instagram Reels, YouTube Shorts, TVCs, and promotional videos in English, Assamese and Hindi.
- Translation & Transcreation: Accurately translate and adapt creative hooks, ad scripts, and social media copy from English to Assamese (and vice versa) while maintaining regional nuances and tone.
- Social Media Copywriting: Draft creative carousel copy, reel scripts, ad headlines, captions, and call-to-actions (CTAs) tailored for Meta (Facebook/Instagram), WhatsApp broadcast campaigns, and Google Ads.
- SEO & Web Content: Develop well-researched, SEO-friendly website copy, landing page content, and blogs to drive organic search traffic and brand authority.
- Brand Strategy & Tone: Adapt writing style to match varied brand voices—from empathetic and professional tone for healthcare, to inspiring for education, and lifestyle/aspirational for real estate and luxury resorts.
- Cross-Team Collaboration: Work closely with graphic designers, video editors, performance marketers, and social media manager to turn creative briefs into complete marketing campaigns.

Key Skills & Qualifications

1.



Essential Skills

- Bilingual Proficiency: Exceptional written and verbal communication skills in both English and Assamese. Ability to write, review, and translate scripts accurately in both languages.
- Adaptable Brand Voice: Capability to switch tone effortlessly between formal/empathetic (healthcare & education) and energetic/creative (lifestyle, real estate, hospitality).
- Short-Form Video Scripting: Strong understanding of visual storytelling, digital attention spans, hook framing, and pacing for Instagram Reels/Shorts.
- Direct-Response Copywriting: Skill in writing high-converting ad copy, landing page headlines, and WhatsApp lead conversion flows.
- Grammar & Attention to Detail: High standard of editing, proofreading, and linguistic accuracy in both languages.

2. Technical & Practical Knowledge

- Familiarity with basic SEO practices (keyword research, search intent, meta tags).
- Understanding of social media trends, popular video formats, and platform-specific copy guidelines.
- Basic understanding of marketing funnels (Awareness > Engagement >Lead Generation).

3. Preferred / Valuable-to-Have

- Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or a related field.
- 1–2 years of experience working in a digital marketing agency or creative content agency.
- Basic familiarity with AI writing assistant tools for workflow speed, combined with strong human editing skills.
- Collaborative and creative agency environment.
- Opportunity to lead content direction for high-profile regional brands.
- Continuous learning and hands-on exposure to multi-channel digital strategies.
- Performance-based growth opportunities.

📌 Content Writer (Guwahati)
🏢 UzuHealth
📍 Guwahati