Company Description BTB Venture Group is a leading demand and lead generation firm serving clients across the USA, Europe, India, the Middle East, and Asia Pacific. The company specializes in driving targeted leads, boosting sales, and supporting market expansion for businesses of all sizes.

Leveraging analytics and market insights, BTB Venture Group identifies high-value opportunities and delivers measurable, scalable results. Clients benefit from transparent reporting and continuous optimization focused on maximizing ROI and meeting growth objectives. The company is recognized as India’s top outbound B2B lead generation and RevOps firm for enterprise-level appointments.

Role Description This is a full-time, on-site Content Writer role based in Pune City.

The Content

Writer will create clear, engaging, and conversion-focused content for websites, landing pages, email campaigns, and marketing collateral that supports demand generation objectives. Daily responsibilities include conducting research on industries and target audiences, developing content aligned with marketing and sales strategies, and collaborating with demand generation and RevOps teams to ensure message consistency. The role also involves proofreading and revising content for accuracy, grammar, and tone,



optimizing content for digital channels, and maintaining an organized editorial calendar.

The Content

Writer is expected to contribute ideas for new content formats and support continuous improvement based on performance data and stakeholder feedback.

Qualifications

- Solid Web Content Writing and Writing skills, with the ability to create clear, concise, and persuasive content for B2B audiences.
- Experience in Content Strategy and Research to develop data-informed, targeted messaging and campaigns.
- Proficiency in Proofreading and attention to detail to ensure high-quality, error-free deliverables.
- Excellent command of written English and ability to adapt tone and style for different industries and channels.
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience.
- Familiarity with digital marketing concepts, basic SEO principles, and lead generation-focused content is an advantage.
- Ability to work collaboratively with cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced environment.
- Prior experience in B2B, SaaS, or demand generation environments is beneficial.

📌 Content writer (Pune)
🏢 BTB Venture Group
📍 Pune