Company Description Lanstitut is a full-stack, employability-led platform that connects healthcare professionals to global job opportunities while supporting them with language training, certification guidance, and cultural integration programs. The organization focuses on simplifying international migration for healthcare talent, helping reduce complexity and costs for healthcare systems. With growing workforce shortages in Germany and increasing demand across Italy, Japan, and the GCC, Lanstitut plays a key role in bridging global healthcare gaps.

Its structured approach helps professionals overcome language and cultural barriers so they can succeed in diverse international healthcare environments. Lanstitut offers impact-driven work for individuals interested in healthcare, education, and global mobility.

Role Description The Content Strategist role at Lanstitut is a full-time, in office position based in Kozhikode. The individual in this role will plan and execute content strategies that support Lanstitut’s mission of connecting healthcare professionals with global opportunities, including developing content roadmaps for web, email, and social channels. Day-to-day activities include researching audience needs, defining key messaging, coordinating with product, marketing, and training teams, and creating briefs and guidelines for writers and designers.

The Content

Strategist will analyze content performance, optimize campaigns,



maintain brand voice consistency across platforms, and ensure content aligns with both learner and partner needs. The role also involves managing content calendars, supporting campaign planning, and contributing to new content formats such as guides, blogs, case studies, and learning resources.

Qualifications

- Demonstrated experience in content strategy, including audience research, content planning, and building multi-channel content frameworks.
- Strong skills in writing and editing for digital platforms, with the ability to create clear, structured, and engaging content for diverse audiences.
- Experience collaborating with cross-functional teams such as marketing, product, and operations to align content with business and user goals.
- Ability to use analytics tools to measure content performance, interpret data, and refine strategies based on insights.
- Familiarity with healthcare, education, or international mobility domains is a plus, especially in contexts involving language learning or certification pathways.
- Excellent communication, organization, and time-management skills, with the ability to manage multiple projects and deadlines on-site.
- Bachelor’s degree in Communications, Marketing, Journalism, Linguistics, or a related field, or equivalent practical experience.
- Comfort working in a fast-paced environment and an interest in supporting healthcare professionals in global career transitions.

📌 Content Strategist (Kozhikode)
🏢 Lanstitut
📍 Kozhikode