Title: Content Marketing Lead

Location: Bellandur, Bangalore

Compensation Range: 30 - 40 LPA

About the client:

The client is a modern revenue stack for Developer focused companies. We help Developer Tool companies identify which Engineering Teams have an urgent need for their product and the highest likelihood of conversion. We capture and analyze a wide array of developer activity data from Github, Docs, Docker Installs, Communities, other dev specific sources and convert them to sales signals. Customers include CROs, VP Sales, VP Marketing, AE, SDR teams and Marketing teams of Devtool companies.

About the Role

This role is for someone who loves learning, researching, uncovering insights, and turning them into content people genuinely find valuable.

Our ambition is simple: if someone wants to learn DevTool GTM, the client should be the first place they think of.

To make that happen, we're building the highest-quality library of content in the DevTool industry—case studies, research reports, certification courses, playbooks, interviews, magazines, and educational resources that genuinely help DevTool founders, marketers, sellers, and GTM leaders become better at what they do.

This is not an SEO content role. We don't care about publishing 20 average blogs every month.

We care about creating timeless, deeply researched content that becomes the go-to resource for anyone building or selling Developer Tools.

If you enjoy becoming an expert in a niche, learning from the best companies in the world, and turning those insights into content that shapes how an industry learns and thinks - you'll love this role.

What will you be working on?

- Creating deeply researched thought leadership content on Developer Tool GTM, AI, developer marketing, sales, and category trends.
- Building high-quality educational assets such as certification courses, playbooks, frameworks, guides, and learning modules for the DevGTM Academy.




- Researching successful DevTool companies and creating detailed case studies on how they built, marketed, and sold their products.
- Interviewing founders, GTM leaders, customers, and industry experts to capture insights and convert them into valuable learning content.
- Working with founders, customers, and industry experts to extract insights that don't already exist online - and turning them into compelling content.
- Repurposing high-value content into multiple formats so more people can discover and learn from it.
- Continuously raising the quality bar.

If you enjoy writing, experimenting with formats, and turning ideas into assets people actually consume , this role will be a great fit. What would help you excel at this job:

- Exceptional writing and storytelling ability.
- Curiosity—you genuinely enjoy learning and researching new topics.
- Ability to simplify complex technical or business concepts into engaging content.
- High standards—you'd rather create one exceptional asset than ten average ones.
- Comfortable interviewing experts and extracting insights through conversations.
- Strong ownership and bias for execution.
- Comfort working in a fast-paced startup with lots of ambiguity.

? What qualities we look for in our team members? While there is no stencil for the type of people we like, there are a few traits that might make this company a better fit for you:

- Work hard, hands-on and want to grow really fast.
- Care about your work a outstanding deal, find it highly unsettling if the quality of work is even slightly sub-par.
- Execute fast.
- Are hands on (we will not have elaborate reporting structures for the foreseeable future and hopefully ever).
- Are someone people like to work with, low on ego, high on humility
- Have the ability to fail, learn and keep trying till you win. Start-ups are tough and we will not get everything right the first time
- Have a longish view of your career growth and not optimising for the next 1-2 years

📌 Content Marketing Lead (Bengaluru)
🏢 Recrivio
📍 Bengaluru