Key Responsibilities:

- Content Strategy &
- Planning:

- Develop and execute a comprehensive content strategy aligned with brand, marketing, and business objectives.

- Own and manage the content calendar across digital platforms, ensuring timely execution.

- Identify content opportunities based on customer insights, business priorities, and industry trends.

- Content Creation &
- Management:

- Create, edit, and publish high-quality content across websites, blogs, social media, email campaigns, app notifications, and other marketing channels.

- Ensure consistency in brand voice, tone, and messaging across all customer touchpoints.

- Collaborate with designers, videographers, and external agencies to produce engaging multimedia content.

- Proofread and review all content to maintain editorial quality and brand standards.

- SEO &
- Performance:

- Develop SEO-driven content strategies to improve organic visibility and website traffic.

- Conduct keyword research and optimize content for search engines.

- Track content performance using analytics tools and implement improvements based on insights.

- Support performance marketing initiatives with compelling landing pages, ad copies, and campaign messaging.

- Collaboration &
- Brand Growth:

- Partner with Product, Marketing, Design, CRM, and Performance Marketing teams to execute integrated campaigns.

- Build content that educates, engages,



and converts pet parents across the customer journey.

- Stay updated with the latest content marketing trends, AI tools, and digital best practices.

Requirements:

- Experience:

- Minimum 4 years of experience in Content Marketing, Content Strategy, or Content Management.

- Proven experience in developing and managing content across multiple digital platforms.

- Experience working with B2C, D2C, Healthcare, Consumer, or Startup brands is preferred.

- Demonstrated ability to build content strategies that drive engagement and business growth.

- Skills:

- Exceptional writing, editing, and storytelling skills.

- Strong understanding of SEO principles and content optimization.

- Hands-on experience with CMS platforms such as WordPress or similar.

- Familiarity with Google Analytics, Google Search Console, and SEO tools like SEMrush or Ahrefs.

- Experience managing content calendars and cross-functional stakeholders.

- Strong analytical, organizational, and project management skills.

- Basic understanding of social media marketing, email marketing, and performance marketing.

- Education:

- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

- Certifications in Content Marketing, SEO, or Digital Marketing are an added advantage.

- Ability to thrive in a fast-paced, high-growth startup setting.

📌 Content Manager (Gurugram)
🏢 Vetic
📍 Gurugram