WE’RE HIRING | Content & Copy Manager – Digital Marketing

Company: ClearMyMind.com

Base Location: Bhopal, Madhya Pradesh

Employment: Full-Time

Experience: 5+ Years

Gender: Male / Female

ABOUT THE ROLE

We are looking for an experienced and creative Content & Copy Manager – Digital Marketing who understands that selling a service is different from selling a product.

The ideal candidate should know how to convert complex or sensitive counselling needs into simple, relatable, trustworthy and action-oriented content that encourages people to understand their concerns and confidently seek skilled support.

This role requires a combination of:

Content Strategy + Copywriting + Digital Marketing + SEO + Consumer Psychology + Social Media Trends + Content Performance

KEY RESPONSIBILITIES

- Develop the complete content strategy for ClearMyMind.com across website, social media, blogs, videos, campaigns, advertisements and digital platforms
- Create persuasive content for counselling and wellness services without making the communication sound overly clinical or sales-oriented
- Develop content that addresses real-life concerns such as career, relationships, family, students, parenting, stress, personal growth, elderly wellbeing and other counselling needs
- Write compelling website copy, landing pages, service descriptions, CTAs, advertisements, blogs, emailers, social media posts and campaign content
- Convert consumer problems/pain points into engaging stories, hooks and content concepts
- Develop content specifically designed to generate enquiries, registrations, appointments and conversions
- Identify emerging content trends, formats, topics, hooks, reels concepts and audience behaviours
- Continuously experiment with new content formats and measure their performance




- Develop content calendars aligned with business objectives, seasons, events and trending conversations
- Work closely with the UI/UX, SEO, performance marketing, counselling and business teams

CONTENT QUALITY & DIGITAL TESTING The candidate should be comfortable with systematic content evaluation, including: -Originality and plagiarism checks

-Grammar, spelling and readability testing

-SEO optimisation and keyword usage

-Search intent analysis

-Headline and CTA optimisation

-Content structure and readability

-AI-assisted content review and human editing

-Fact-checking and source verification

- Content authenticity and brand consistency -Mobile/digital readability

-Engagement and conversion analysis

- A/B testing of headlines, creative, messages and CTAs

Important: AI tools should be used intelligently for research, ideation, optimisation and productivity — but the final content must demonstrate human creativity, accuracy, empathy and originality.

REQUIRED SKILLS

Content & Copywriting

- Excellent English communication and copywriting
- Strong storytelling ability
- Persuasive service-selling copy
- Consumer psychology and behavioural understanding
- Ability to simplify complex subjects
- Strong editing and proofreading skills
- Experience creating content for different customer segments

Digital Marketing

- SEO content strategy
- Social media content
- Website and landing-page copy
- Content marketing
- Lead-generation campaigns




- Conversion-focused communication
- Email/CRM content
- Digital advertising copy

Tools & Technology Experience with relevant tools such as:

ChatGPT / Generative AI tools Grammarly Copyscape or equivalent plagiarism tools Google Search Console Google Analytics / GA4 Google Trends Keyword research tools SEO tools Canva / Adobe tools Social media analytics Content scheduling tools AI-powered content and research platforms THE IDEAL CANDIDATE

We are looking for someone who:

-Has 5+ years of hands-on content/copywriting experience

-Has experience selling services rather than only products

-Understands how people make decisions online

-Can write both emotionally engaging and commercially effective content

-Understands SEO without making content robotic

-Knows what makes people stop scrolling, read, engage and take action

-Keeps up with rapidly changing digital and social media trends

-Is comfortable using AI while maintaining originality and human touch

-Can independently plan, create, test and improve content

-Has a strong eye for detail and quality

- Can work in a fast-moving startup environment

WHAT MAKES THIS ROLE DIFFERENT? At ClearMyMind.com, you won't simply be writing blogs or social media posts.

You will help build a content engine that connects people with the right counselling and wellbeing services.

JOIN US

Be part of a growing startup where content, technology, AI and human wellbeing come together.

Bhopal | Full-Time | 5+ Years Experience

Apply with:

CV + Portfolio + 3–5 best content/copywriting examples

Mail ID :- [email protected] ,

Contact No :- +91 (phone hidden).

Pay: ₹21,100.00 - ₹35,000.00 per month

Work Location: In person

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