About the Role

Good Monk is looking for a Consumer Insights Lead who is passionate about understanding consumer behaviour and translating insights into impactful business decisions. This role will play a critical part in shaping product innovation, communication strategies, and customer understanding by uncovering deep consumer motivations, needs, and perceptions.

The ideal candidate is naturally curious, skilled in qualitative research, and capable of transforming consumer observations into actionable recommendations for product, marketing, and brand teams. Key Responsibilities

1.

Consumer

Insights & Product Innovation

Conduct qualitative research to support new product development (NPD), including concept testing, need validation, naming, and claims evaluation.

Identify unmet consumer needs and emerging trends within the family nutrition category.

Translate research findings into actionable product and innovation opportunities.

Maintain an ongoing pipeline of consumer insights to support future product development.

- Communication & Campaign Strategy

Design and manage consumer feedback programs, including post-purchase interviews and customer calls.

Extract consumer language, motivations, barriers, and purchase triggers to inform marketing communication.

Partner with marketing and creative teams to develop insight-led campaigns and messaging.

Monitor consumer feedback from reviews, support tickets, and social listening channels to identify emerging themes and perception gaps. 3.

Consumer

Segmentation & Cohort Understanding

Develop behavioral and motivational consumer cohorts beyond demographic segmentation.





Conduct cohort-specific research to understand customer needs across different stages of the customer journey.

Support marketing teams with consumer-driven audience strategies, retention initiatives, and communication frameworks. 4.

Insight

Synthesis & Stakeholder Management

Prepare monthly consumer insight reports and share key findings with leadership and cross-functional teams.

Lead quarterly deep-dive studies on strategic business questions related to products, positioning, or communication.

Maintain a centralized consumer intelligence repository and ensure insights are effectively incorporated into business decisions.

Qualifications & Experience

2–3 years of experience in:

Consumer Insights or Market Research agencies (Qualitative Research), OR

Brand Strategy / Planning roles in Creative or Brand Agencies, OR

In-house Consumer Insights, Brand Strategy, or Research roles within D2C, FMCG, Health, Nutrition, or Consumer-focused businesses.

Strong experience conducting qualitative research such as IDIs, focus groups, consumer immersions, and ethnographic studies.

Ability to synthesize research findings into actionable business recommendations.

Excellent communication, storytelling, and stakeholder management skills.

Preferred

Qualifications

Exposure to Nutrition, FMCG, Health, Wellness, or Consumer Product categories.

Familiarity with Shopify Analytics, GA4, Meta Ads Manager, or other digital analytics platforms.

Understanding of cohort analysis, customer lifecycle, and retention frameworks.

Robust working knowledge of Excel or Google Sheets. Key Competencies

Consumer Empathy

Qualitative Research Expertise

Strategic Thinking

Insight Generation

Storytelling & Communication

Cross-functional Collaboration

Problem Solving & Curiosity

📌 Consumer Insights Manager (Bengaluru)
🏢 GOOD MONK (Superfoods Valley
📍 Bengaluru