: UPES COMMUNITY MANAGER

Location : UPES Dehradun

About the Role

UPES is looking for a passionate and execution-driven Community Manager to lead the University's flagship student leadership and advocacy program. This role will be responsible for building, nurturing, and scaling a high-performing community of 200+ student ambassadors.

The ideal candidate is equal parts community builder, project manager, and content strategist, with the ability to inspire students while driving measurable business outcomes.

Key Responsibilities:

1. Community Management

- Build, onboard, and manage a community of 200300 student ambassadors across all 7 schools.
- Foster high engagement through regular communication, mentorship, recognition programs, and community initiatives.
- Plan and execute training sessions on brand advocacy, storytelling, content creation, and digital engagement.
- Build a culture of ownership, collaboration, and healthy competition within the ambassador community.

2. Program Execution

- Drive flawless execution of the program calendar, campaigns, events, challenges, and activations.
- Coordinate with Admissions, Student Affairs, and Schools to ensure timely delivery of initiatives.
- Ensure ambassadors actively represent UPES across campus events, social platforms, student communities, and admission cycles.

3. Content & Brand Advocacy

- Develop content briefs, campaign ideas, and storytelling frameworks for ambassadors.
- Guide students in creating high-quality, platform-native content including Reels, Instagram Stories, campus diaries, testimonials,



and event coverage.
- Encourage authentic conversations across platforms such as Instagram, LinkedIn, Reddit, and student forums to strengthen the UPES brand.

4. Performance & Analytics

- Define success metrics and KPIs for the community, including:

- Active ambassador participation

- Content output and quality

- Engagement rates

- Campaign participation

- Referral and lead generation

- Brand advocacy and sentiment
- Build dashboards to track performance and provide actionable insights.
- Continuously optimise the program based on data and feedback.

Desired Skills & Competencies:

- Exceptional execution and project management skills.
- Solid ability to define, monitor, and improve performance metrics.
- High inclination towards content creation, storytelling, and social media trends.
- Excellent communication and stakeholder management skills.
- Experience in building and managing large communities.
- Strong organisational skills with the ability to manage multiple campaigns simultaneously.
- Analytical mindset with proficiency in reporting and performance tracking.
- Ability to motivate, mentor, and influence Gen Z communities.

Preferred Experience:

- At least 5+ years of experience in Community Management, Brand Marketing, Student Engagement, Creator Management, or Social Media.
- Experience managing ambassador, creator, influencer, or campus engagement programs is highly preferred.
- Prior experience in higher education, startups, consumer brands, or creator ecosystems is an advantage.

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