About the RoleWe are looking for an experienced and highly driven Business Head – Ad Sales to lead and scale our domestic and international mobile advertising business.

The ideal candidate should have strong relationships with direct advertisers, digital agencies, media agencies, affiliate networks, and performance marketing teams, along with a proven track record of generating revenue and onboarding new clients.

The role requires strong expertise in Mobile Performance Advertising, App User Acquisition, Branding, Programmatic Advertising, and Affiliate Marketing.

Key Responsibilities

- Lead the overall Ad Sales & Business Development function for domestic and international markets.
- Drive recent client acquisition and build a strong pipeline of direct advertisers and agency accounts.
- Generate and scale revenue across CPI, CPA, CPL, CPS, CPT, CPM, CPV and other performance models.
- Build relationships with key decision-makers including CMOs, Digital Heads, Performance Marketing Heads, UA Managers, Media Planners and Agency Leads.
- Identify new business opportunities across FinTech, BFSI, Gaming, E-commerce, Trading, Crypto, Travel, Utility, Entertainment and other app-based verticals.
- Pitch mobile advertising solutions including App Install, User Acquisition, Performance Marketing, Programmatic, Display, Branding and Retargeting.
- Handle the complete sales cycle — prospecting, pitching, negotiation, campaign onboarding, revenue growth and payment follow-ups.




- Work closely with the Delivery/Ad-Ops team to ensure campaign performance, quality and client satisfaction.
- Build and manage the sales team, define targets, review pipelines and drive monthly/quarterly revenue goals.
- Develop strategic partnerships with agencies, advertisers and international networks.
- Represent the company at industry events, conferences and client meetings in India and international markets.
- Monitor market trends, competitors and emerging opportunities within the mobile advertising ecosystem.
- Maintain healthy margins and ensure sustainable business growth.

Key Skills & Expertise
- 5-8+ years of experience in Digital Advertising / Mobile Advertising / AdTech / Performance Marketing.
- Strong hands-on knowledge of CPI, CPA, CPL, CPS, CPM, CPT and performance-based campaigns.
- Strong understanding of MMPs and attribution platforms such as AppsFlyer, Adjust, Singular, Branch, etc.
- Good understanding of Programmatic Advertising, DSPs, SSPs, Affiliate Networks and Mobile Measurement.
- Existing relationships with brands, agencies, advertisers and performance marketing teams.
- Experience handling both Indian and international markets.
- Strong negotiation, presentation and client relationship management skills.
- Proven track record of achieving and exceeding revenue targets.
- Ability to independently onboard and scale large accounts.
- Strong leadership skills with experience managing and mentoring sales teams.

📌 Business Head – Ad Sales (Gurugram)
🏢 4P's Digital Media
📍 Gurugram