Relco Electricals is looking for a result-oriented Sales Executive who can turn business opportunities into real revenue and work closely with our marketing team to build a strong sales pipeline.

? Key Responsibilities

Manage and convert Marketing Qualified Leads (MQLs) into sales opportunities and successful orders.

Work closely with the Marketing Team to understand campaigns, incoming leads, target audiences, and lead-generation activities.

Follow up with prospects through calls, emails, meetings, and other communication channels.

Identify customer requirements and recommend suitable electrical products and solutions.

Develop and maintain strong relationships with utilities, EPC contractors, distributors, government departments, and institutional buyers.

Handle sales enquiries, quotations, negotiations, follow-ups, and order closure.

Track the complete sales funnel from MQL → Qualified Lead → Opportunity → Order.

Maintain accurate sales pipeline data, lead status, follow-up schedules, and conversion reports.

Identify new business opportunities and support expansion into new markets and customer segments.

Coordinate with internal teams including Marketing, Technical, Production, and Dispatch to ensure smooth order execution.

Monitor competitor activities, market trends, customer requirements, and pricing.

Participate in customer meetings, exhibitions, business events, and product presentations when required.

? GeM & Government Sales

Hands-on experience with the Government e-Marketplace (GeM) is preferred.





Monitor relevant GeM opportunities, bids, and enquiries.

Support/handle product catalogue management, bid participation, quotations, and required documentation.

Follow up on GeM enquiries and opportunities to maximize conversion.

Experience with government tenders, PSU sales, or institutional procurement will be an added advantage.

? Requirements

2–5 years of experience in B2B / Industrial / Electrical / Technical Sales.

Proven ability to convert leads into customers and achieve sales targets.

Hands-on experience with GeM and government/institutional sales preferred.

Strong understanding of the lead-to-sales conversion process.

Excellent communication, negotiation, presentation, and follow-up skills.

Ability to understand technical products and customer requirements.

Experience working with a CRM or lead management system is an advantage.

Solid coordination skills and ability to work effectively with the Marketing Team.

Self-driven, target-oriented, and proactive approach to sales.

- Willingness to travel for customer meetings and business development activities when required.

? What We’re Looking For

Someone who doesn't just follow up on leads, but knows how to qualify, nurture, convert, and close them.

If you have experience in Electrical/Industrial Sales + GeM + Lead Conversion, we'd like to hear from you.

? Interested candidates can share their CV with us: [email protected]

Join Relco Electricals and help power the next stage of our growth.

📌 Business Development (Power & Transmission Line) (Location: Chandni Chowk)
🏢 Relco Electricals
📍 Delhi