Business Development Manager SEO & Digital Marketing Retainers

Location: Mumbai (On-site/Hybrid) | Function: Sales & Business Development |

Industry: Digital Marketing / SEO Agency

PART 1: (Candidate-Facing)

About The Role We are hiring a Business Development Manager to drive new client acquisition for our SEO and digital marketing retainer business. This is a hunter role for someone who has genuinely sold SEO/digital retainers in the Indian agency market not managed inbound leads, not sold ad inventory, not done generic "IT services" sales.

You will own the full sales cycle: prospecting, consultative pitching to founders/CMOs, proposal creation, negotiation, and closing.

What You'll Do

Build and manage a pipeline of enterprise and mid-market clients for SEO,

PPC, and integrated digital marketing retainers

Conduct consultative sales conversations with founders, CMOs, and marketing heads diagnosing business problems before pitching solutions

Create and present customized proposals and pitch decks (SEO audits,

growth roadmaps, retainer scoping)

Drive outbound prospecting via LinkedIn, personal network, referrals, and targeted outreach not just RFP responses

Own monthly/quarterly/annual revenue targets and forecast accurately

Negotiate retainer pricing and contract terms in line with agency margins

Work closely with SEO, content, and performance marketing teams to scope deliverables realistically during the sales process

Maintain CRM hygiene and provide accurate pipeline visibility to leadership

Non-Negotiable Requirements





Minimum 4+ years in business development / sales role within a digital marketing or SEO agency (not a generic IT/software sales background)

Proven, verifiable track record of selling SEO retainers in the 50,000

5,00,000/month range

Demonstrated experience selling PPC/performance marketing retainers

( 1,00,000 1,50,000/month range), and ideally exposure to SEO/SCM

(social/content) and graphic design service bundling

Candidate must be numerically confident able to walk through their own sales numbers, deal sizes, close rates, and quota attainment without hesitation or vague answers

Consistent history of achieving/exceeding sales targets (not just carrying a target hitting it)

Existing, active network within the Indian digital marketing/marketing services buyer ecosystem (founders, CMOs, marketing directors) that can be leveraged from day one

Preferred Experience Prior employer is a known SEO/performance/digital agency (see target company list recruiter reference)

Experience with annual sales targets in the 50 lakh 1 crore range

Comfortable presenting to and negotiating with C-level/founder-level stakeholders

Strong written communication for proposal and pitch deck creation

What We Offer

Competitive fixed + performance-linked variable pay

Uncapped/high-ceiling incentive structure tied to retainer value and tenure

Exposure to marquee enterprise and D2C client portfolios

Rapid-track growth path to Sales Manager / Account Director level

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