Convert technical capability into booked revenue across embedded, electronics, power, and product engineering.

Chennai or Remote, India (with extensive travel) Full-time 5 to 8 years

Reports ToSales Leadership

CompensationINR 12 to 16 LPA fixed, aligned with experience, plus variable and incentive linked to revenue closure.

About LIFO Technologies

LIFO Technologies is a Chennai-based deep-tech engineering company building products and engineering services across embedded systems, power electronics, industrial automation, and AI. Our embedded and engineering services practice spans PCB design and NPI, firmware and RTOS development, power systems design, legacy board modernisation, sensor and control-unit development, validation and testing, and selected automotive and power-electronics programs. We are a pre-Series A funded company with over 15 years of operations.

The Role

We are looking for a business development leader who can build and close engineering services opportunities across embedded systems, electronics, industrial controls, and power-oriented product development. This is not passive account management. It is a revenue role for someone who can open doors, qualify opportunities, shape the ask with engineering teams, and close project or billing-based work across multiple verticals.

What You Will Sell

- PCB design, schematic capture, layout, BOM optimisation, and NPI support.
- Firmware and RTOS development, power systems, and control electronics for embedded controllers and connected devices.
- Legacy board modernisation, and cost or reliability improvement programs.
- Sensor integration, control-unit development, validation,



testing, and production support.
- Dedicated engineering teams, time-and-material engagements, fixed-scope projects, contract-to-hire models, and selected automotive and power-electronics programs.

What You Will Own

- Build a qualified pipeline across OEMs, industrial equipment, electronics, energy, automotive accounts, and product teams that need embedded engineering support.
- Originate opportunities through outbound outreach, referrals, existing network, channel partners, and industry events.
- Run the full sales cycle: discovery, qualification, internal solutioning, proposal shaping, commercial discussion, negotiation, and closure.
- Translate customer problems into credible statements of work with engineering leadership, and build relationships with engineering heads, R&D; leaders, procurement, and program managers.
- Expand existing accounts through follow-on projects, team extension, and cross-sell opportunities.
- Maintain disciplined CRM hygiene, opportunity qualification, and forecast accuracy. Represent LIFO at customer visits, vendor meetings, and trade events.

Must Have

- 5 to 8 years of business development, technical sales, or account growth experience for engineering services, ER&D;, embedded systems,



electronics design services, or product engineering services.
- Demonstrated experience selling into industrial, electronics, automotive, energy, or OEM product sectors.
- Solid understanding of part of the domain: PCB design, embedded firmware, RTOS, sensors and control systems, power electronics, validation, or production engineering.
- Track record of winning project-based or team-based services work, not only generating meetings.
- Ability to navigate engineering, procurement, and business stakeholders in parallel.
- Strong proposal-writing, discovery, and commercial negotiation skills, with comfort working alongside delivery and engineering teams.
- Willingness to travel extensively within India and work from customer sites as required.

Strong Plus

- Existing relationships with Indian OEMs, industrial equipment, electronics product firms, automotive, or energy-sector customers.
- Prior experience at an engineering services, embedded, electronics, automotive, or power-electronics-focused firm.
- Engineering degree in electrical, electronics, embedded, mechanical, or related discipline.
- Experience selling both fixed-scope and dedicated-team or T&M; models, and familiarity with RFQ, vendor onboarding, and OEM procurement workflows.

Why Join LIFO

- Sell real capability backed by live delivery programs, not generic IT capacity.
- Hands-on engineering and leadership teams that make the technical sales motion faster and more credible.
- Strong performers have direct influence on what accounts LIFO enters and how the practice scales.

📌 Business Development Manager — Embedded and Engineering Services (Chennai)
🏢 Lifo Technologies
📍 Chennai