Position: Business Development Manager (BDM)

Location: Allocated Branch & Assigned Territory

Reporting To: Chief Operating Officer (COO) / Senior Management

Department: Business Development / Sales

Experience: 5+ Years

Role Overview The Business Development Manager (BDM) will be responsible for driving the overall growth, revenue, profitability, and expansion of the allocated branch and assigned territory.

The role involves managing branch-level business performance, sales and revenue generation, P&L;, lead generation, marketing activities, team performance, and market expansion. The BDM will provide strategic direction and leadership to the sales and business development teams while ensuring effective coordination with marketing and operations.

The ideal candidate should have solid leadership capabilities, business acumen, sales expertise, and a proven track record of achieving revenue and growth targets.

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Key Responsibilities

1. Branch Business Growth & Development

* Develop and implement branch-level business development strategies to achieve revenue and growth targets.
- Identify and capitalize on new business and market opportunities within the assigned territory.
- Build and maintain strong relationships with schools, colleges, institutions, corporate partners, and other key stakeholders.
- Develop and execute territory expansion strategies to increase market penetration.
- Strengthen the organization’s presence across digital, institutional, and offline channels.
- Monitor competitor activities, industry trends, and market developments to identify new opportunities.
- Develop strategic partnerships to support business growth and market expansion.

1. Branch P&L; and Financial Management

* Take ownership of the branch’s overall Profit & Loss (P&L;) performance.
- Monitor branch revenue, expenses, operational costs, and profitability.
- Ensure the branch achieves its financial and business objectives.
- Identify areas for cost optimization and operational efficiency.
- Implement strategies to maximize revenue and improve branch profitability.

1. Sales Team Management

* Lead, manage, mentor, and motivate the branch sales team to achieve monthly, quarterly, and annual targets.
- Set clear sales KPIs, performance standards, and conversion benchmarks.
- Monitor individual and team performance regularly.
- Conduct performance reviews, sales meetings, training, and motivation sessions.
- Ensure effective lead allocation, follow-up, nurturing, and conversion processes.
- Identify performance gaps and implement corrective action plans.
- Maintain strong coordination between sales, marketing, and operations teams.

1. Marketing & Seminar Team Management

* Oversee seminars, workshops, institutional visits, events, and promotional activities conducted by the marketing team.




- Ensure marketing activities generate high-quality leads and contribute to business growth.
- Monitor field marketing activities and ensure effective execution of campaigns and events.
- Coordinate with the marketing team to align campaigns with branch sales objectives.
- Track and evaluate the ROI and effectiveness of marketing initiatives.
- Identify opportunities for improving lead quality and customer acquisition.

1. Lead Generation & Conversion Management

* Monitor both online and offline lead generation activities.
- Ensure proper lead distribution, tracking, follow-up, and reporting.
- Establish effective lead nurturing and conversion processes.
- Monitor lead-to-enquiry and enquiry-to-sale conversion ratios.
- Identify bottlenecks in the sales funnel and implement strategies to improve conversions.
- Ensure proper utilization and maintenance of CRM and lead management systems.

1. Revenue & Target Achievement

* Drive consistent and sustainable revenue growth for the branch.
- Ensure achievement of monthly, quarterly, and annual business targets.
- Develop and implement sales strategies to improve revenue performance.
- Identify opportunities for upselling and cross-selling.
- Monitor sales pipelines, forecasts, and conversion performance.
- Take timely corrective actions when targets are at risk.

1. Branch Expansion & Market Development

* Identify potential locations, markets, and territories for business expansion.
- Conduct market research to assess growth opportunities.
- Develop and maintain strong local partnerships to increase brand visibility and business reach.
- Support management in evaluating and implementing new branch or territory expansion opportunities.

1. Leadership & Team Development

* Provide strong leadership and direction to branch teams.
- Build a performance-driven, accountable, and positive work culture.
- Conduct regular team meetings and performance reviews.
- Identify training and development requirements of team members.
- Provide continuous coaching and mentoring to improve team capabilities.
- Promote discipline, accountability, teamwork, and result-oriented performance.

1. BDE Team Management

* Lead and provide strategic direction to the Business Development Executive (BDE) team.
- Monitor daily activities, productivity, field visits, lead generation, and target achievement of BDEs.
- Set individual and team-level performance expectations.




- Conduct regular training, mentoring, and skill development sessions.
- Monitor the execution of seminars, institutional visits, events, lead generation, and field activities handled by the BDE team.
- Ensure BDE activities are aligned with branch revenue and business development objectives.

1. Reporting & Coordination

* Prepare and submit daily, weekly, and monthly business performance reports.
- Present branch performance, challenges, achievements, and action plans to the COO / Senior Management.
- Maintain accurate sales, lead, revenue, and performance data.
- Ensure timely and accurate CRM updates and reporting.
- Monitor KPIs and provide actionable performance insights.
- Maintain effective coordination between the branch and head office.
- Escalate operational and business-related issues to management when required.

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Key Skills & Competencies

- Strong Leadership & Team Management
- Business Development & Market Expansion
- Sales & Revenue Management
- P&L; Management & Financial Understanding
- Strategic Planning & Execution
- Lead Generation & Conversion Management
- Data Analysis & Performance Reporting
- Negotiation & Relationship Management
- Excellent Communication & Interpersonal Skills
- Problem-Solving & Decision-Making
- Operational & Process Management
- CRM & Sales Pipeline Management
- Target-Oriented & Performance-Driven Mindset

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Educational Qualification

- Bachelor’s Degree in Business Administration, Marketing, Management, or a related field.
- MBA or equivalent management qualification will be an added advantage.

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Experience Required

- Minimum 5+ years of experience in Business Development, Sales Management, Territory Management, or a related role.
- Proven experience in branch management or territory-level sales management.
- Demonstrated experience in leading and managing sales/business development teams.
- Strong track record of achieving revenue and sales targets.
- Experience in lead generation, sales conversion, market development, and customer acquisition.
- Experience in managing institutional partnerships, seminars, events, or field marketing activities will be an advantage.

Performance Metrics / KPIs The performance of the Business Development Manager will be evaluated based on:
- Branch Revenue Growth
- Branch Profitability & P&L; Performance
- Monthly / Quarterly / Annual Target Achievement
- Lead-to-Sale Conversion Ratio
- Sales Team Productivity
- BDE Team Performance
- Customer Acquisition & Retention
- Market Penetration & Expansion
- Lead Generation & Quality
- Marketing Campaign ROI
- Sales Pipeline Performance
- Customer & Institutional Partnerships
- Overall Branch Business Growth

Pay: From ₹40,000.00 per month

Work Location: In person

📌 Business Development Manager (BDM) (Kozhikode)
🏢 Chanakya Business School
📍 Kozhikode