Company Description HAPPIKERY is a vibrant food brand created by Ease of Life Foods, focused on delivering rich, restaurant-style gravies that are quick to prepare and packed with quality ingredients. The brand aims to transform everyday meals into enjoyable, flavorful experiences with minimal effort for consumers. By combining culinary expertise with convenience, HAPPIKERY brings innovative products that simplify home cooking.

The team is driven by a mission to make mealtimes more magical, one spoonful at a time, and is growing its presence in modern and general trade channels.

Role Description This is a full-time, on-site role based in Ahmedabad for a Business Development Executive for General & Modern Trade. The role involves identifying and pursuing new business opportunities, expanding distribution in general and modern trade outlets, and building strong relationships with retailers, distributors, and key accounts.

The Business Development

Executive will manage sales pipelines, conduct market visits, track performance against targets, and provide feedback on promotions and product placements. Day-to-day responsibilities include generating leads, negotiating terms, ensuring timely execution of orders,



coordinating with internal teams for supply and merchandising, and preparing regular sales and market reports. The role also requires monitoring competitor activity and contributing to local marketing initiatives to increase brand visibility and sales.

Qualifications

- Candidates should possess robust New Business Development and Lead Generation skills, with the ability to identify opportunities in general and modern trade channels.
- Candidates should possess solid Account Management and Business understanding to manage relationships, negotiate terms, and drive sustainable growth.
- Candidates should possess excellent Communication skills, including the ability to present, negotiate, and collaborate with internal and external stakeholders.
- Relevant experience in FMCG or food products sales, especially in general trade and modern trade, is highly beneficial.
- Proficiency in basic sales reporting tools and MS Office, along with strong organizational and time management abilities, is preferred.
- A bachelor’s degree in Business, Marketing, or a related field is advantageous, and familiarity with the Ahmedabad market will be an added benefit.

📌 Business Development Executive for General & Modern Trade (Ahmedabad)
🏢 HAPPIKERY
📍 Ahmedabad