Role Overview

We are looking for a data-driven Business Analyst with strong operations experience to support and optimize our D2C (website) business. This role will focus on end-to-end operational analytics including inventory flow, fulfillment performance, customer delivery metrics, and Return to Origin (RTO) management.

The ideal candidate should combine analytical rigor with hands-on operational understanding and be comfortable working in a fast-paced D2C setting.

Key Responsibilities

- Analyze operational data across D2C logistics, warehousing, inventory flows, and website order management to identify trends, risks, and optimization opportunities.
- Develop dashboards and automated reports to monitor KPIs such as inventory health, stock movement, fulfillment performance, RTO rates, delivery SLAs, and cost efficiency.
- Deep-dive into Return to Origin (RTO) performance identify root causes, track trends by geography/partner/category, and recommend corrective actions.
- Support demand-supply alignment and inventory planning through data modeling and forecasting analysis.
- Track website funnel metrics in relation to operational outcomes (COD vs Prepaid mix, RTO impact, cancellation trends).
- Partner with cross-functional stakeholders (Operations, Growth, CX, Finance, Supply Chain)



to translate business problems into analytical solutions.
- Provide actionable insights to improve operational efficiency, service levels, customer experience, and working capital utilization.
- Standardize reporting frameworks and improve data accuracy, reconciliation processes, and governance practices.

Preferred Experience

- 36 years of experience in Business Analytics, Supply Chain Analytics, Operations Analytics, or D2C Analytics.
- Prior exposure to D2C website operations, order lifecycle management, logistics, warehousing, or inventory management.
- Hands-on experience analyzing and managing RTO metrics and COD-related operational challenges.
- Experience working with large datasets and building decision-support tools in a business environment.

Required Skills

- Strong analytical and problem-solving capability.
- Proficiency in SQL and Advanced Excel / Google Sheets.
- Robust understanding of D2C operational metrics, RTO drivers, and basic supply chain concepts.
- Ability to communicate insights clearly to business stakeholders and drive action.
- Basic knowledge of data modelling, forecasting, or statistical analysis is an advantage.
- High ownership mindset with ability to work in fast-paced, high-growth environments.

📌 Business Analyst-C Operations (Gurugram)
🏢 Exotic Mile
📍 Gurugram