Key Responsibilities:

Strategy & Planning

- Develop and implement GROWTH marketing strategies aligned with overall brand and business objectives.
- Create annual and quarterly activation calendars.
- Identify opportunities for consumer engagement through on-ground activities.
- Coordinate with sales, brand, and digital teams for integrated campaigns.

Campaign Execution

- Manage product launches, roadshows, exhibitions, retail activations, and sampling programs.
- Ensure flawless execution of all on-ground promotions.
- Oversee POSM (Point of Sale Materials) design, production, and deployment.
- Coordinate with agencies, vendors, and event partners.

Trade Marketing Support

- Work closely with sales teams to support distributor and retailer promotions.
- Design schemes and promotional activities to improve visibility and sell-through.
- Monitor merchandising standards across retail outlets.

Budget Management

- Prepare and manage GROWTH campaign budgets.
- Negotiate with vendors and agencies to optimize costs.
- Track expenses and ensure activities stay within approved budgets.

Performance Tracking & Reporting

- Measure campaign effectiveness using KPIs such as reach, footfall, leads, and conversions.
- Conduct post-campaign analysis and provide recommendations.
- Prepare regular reports for management.

Team & Vendor Management

- Supervise field promoters, merchandisers, and activation staff.




- Manage third-party agencies and ensure SLAs are met.
- Train teams on brand guidelines and campaign objectives.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, or related field.
- MBA in Marketing preferred.
- 8-13 years of experience in GROWTH marketing, trade marketing, or brand activations.
- Experience in FMCG, Consumer Durables, Retail, Telecom, BFSI, or similar industries.

Required Skills

- Strong project management and execution skills.
- Excellent communication and negotiation abilities.
- Budget planning and cost control.
- Vendor and agency management.
- Analytical and reporting skills.
- Knowledge of consumer behavior and market trends.
- Proficiency in Microsoft Excel, PowerPoint, and marketing tools.

Key Performance Indicators (KPIs)

- Campaign execution quality and timeliness.
- ROI on BTL activities.
- Sales uplift from activation programs.
- Brand visibility and consumer engagement metrics.
- Budget adherence.
- Vendor performance.

Preferred Attributes

- Highly organized and detail-oriented.
- Creative thinker with robust problem-solving skills.
- Ability to work under tight deadlines.
- Willingness to travel extensively.
- Strong interpersonal skills.

Sample Industries Hiring GROWTH Managers

- FMCG
- Consumer Electronics
- Automobile
- Retail
- Telecom
- Banking & Financial Services
- Real Estate
- Education

-

📌 BTL Manager (Pune)
🏢 Lokmanya Multipurpose Co-op Society
📍 Pune