Job Summary

We are looking for a BTL Marketing Executive to manage and execute on-ground branding, promotional activities, events, and customer engagement initiatives. The ideal candidate should be comfortable with extensive fieldwork, vendor coordination, team handling, and ensuring smooth execution of BTL activities across different locations.

Key Responsibilities

- Plan and execute BTL marketing activities such as brand activations, promotional campaigns, events, exhibitions, roadshows, and customer engagement programs.

- Coordinate and manage on-ground branding activities across retail outlets, stores, markets, and other identified locations.

- Execute POSM and in-store branding activities, including displays, standees, posters, danglers, kiosks, and other promotional materials.

- Coordinate with vendors, agencies, promoters, event teams, and local partners for timely execution of campaigns.

- Conduct regular field visits to monitor branding activities and ensure proper implementation as per brand guidelines.

- Handle promoter and field teams, including briefing, coordination, attendance, activity monitoring, and performance follow-up.

- Identify suitable locations and opportunities for brand visibility and customer engagement.

- Ensure all BTL activities are executed within the approved timeline, budget, and quality standards.

- Collect photographs, activity reports, invoices,



and other required documentation for completed campaigns.

- Monitor competitor activities and provide regular market and field-level insights to the marketing team.

- Track activity outcomes and prepare reports covering execution status, reach, customer engagement, and campaign effectiveness.

- Support the marketing team in planning and executing new on-ground promotional initiatives based on market requirements.

Skills & Qualifications

- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.

- 2–5 years of experience in BTL marketing, field marketing, brand activation, events, retail marketing, or promotional activities.

- Hands-on experience in field-level campaign execution and brand activations.

- Good knowledge of POSM, in-store branding, events, exhibitions, roadshows, and promotional activities.

- Strong vendor coordination and negotiation skills.

- Ability to coordinate and manage promoters, field teams, and external agencies.

- Good communication and interpersonal skills.

- Strong execution, follow-up, and problem-solving abilities.

- Willingness to travel extensively and work in the field as required.

- Good working knowledge of MS Office, Excel, and basic reporting.

Pay: ₹22,000.00 - ₹27,000.00 per month

Advantages

- Food provided

- Provident Fund

Work Location: Hybrid remote in Tirupur H.O, Tamil Nadu

📌 BTL Marketing Executive – Field Operations (Tiruppur)
🏢 Anbalaya cotton mills
📍 Tiruppur