Work Location: Andheri E, Mumbai, Maharashtra

Shift Timings: 9AM to 6PM

Experience: 6 months to 2 Years

Role Overview: We are looking for a Marketing Executive to support the company's end-to-end marketing initiatives across both online and offline channels. The core role is to support our brand-building and marketing initiatives through social media management, content creation, competitor analysis, marketing analytics, and event marketing activities.

Responsibilities:

A. Brand Building & Marketing:

- Develop and implement cost effective and comprehensive branding strategies and creative marketing campaigns tailored to the unique needs and preferences of our audience, utilizing both traditional and digital channels.
- Ensure brand consistency across all online and offline touchpoints.
- Plan and execute BTL activities such as events, roadshows, demos and community outreach programs to create direct engagement opportunities with farmers

B. Content Creation, Lead Generation & Social Media Management

- Create content for digital and offline marketing channels.
- Develop marketing collateral including social media creatives, presentations, brochures, banners, stickers and other promotional content.
- Coordinate with designers, photographers, videographers, printers, and agencies.
- Drive lead generation through various channels, including, social media, referral programs and partnerships with local influencers along with digital platforms .
- Manage social media platforms by planning and publishing content, maintaining content calendars, driving audience engagement, tracking performance, and implementing continuous improvements.

C.



Market Research & Performance Tracking:

- Conduct market research and analysis to identify emerging trends, competitive landscapes, and opportunities for product/service enhancement.
- Monitor competitor activities, and customer insights.
- Monitor and analyze the performance of demand generation activities, lead quality across channels, lead funnel, etc

Eligibility Criteria:

A. Education: Graduate in any discipline (Marketing preferred)

B. Experience: 6 months to 2 years of experience in a marketing-related role.

- Experience managing social media accounts is mandatory
- Prior experience in marketing products or brands targeting rural customers is preferred.

C. Skillsets:

- Proficiency in Excel, PowerPoint, Canva (Similar software like Canva) and basic video editing skills.
- Understanding of digital marketing, social media, influencer marketing, and content strategy.
- Experience with consumer research and competitive analysis.
- Familiarity with AI tools and research platforms is an added advantage.

D. Language Proficiency: Ability to speak and understand the local language of Maharashtra E. Background & Mindset

- Adaptable, able to apply marketing learnings from previous industries to new markets and products.
- Willing to travel to the fields frequently to understand things better
- Ability to translate data and insights into actionable recommendations.
- Strong sense of ownership and accountability.
- Passion for impact and making a difference on ground
- Farmer family background is preferred (not mandatory).
- Should be willing to embrace a start-up culture of iterations, failed attempts, ambiguity etc

📌 Branding & Marketing Executive (Mumbai)
🏢 Balisto Agritech
📍 Mumbai