The Role We build and scale premium consumer brands, several of them founder-led, where a single expert personality carries the brand's authority and voice.

We're looking for someone who lives and breathes social media across every platform who thinks in content strategy rather than posting schedules, and can turn a founder's expertise into content people actually stop for.

You'll own organic content and run paid campaigns alongside it. Strategy, priorities, and budget direction come from our side; you bring the platform knowledge and the execution.

What You'll Do Organic

- Build and drive the social strategy across all our channels : Instagram, TikTok, LinkedIn, YouTube, Facebook, and whatever we move into next
- Concept content hands-on: reels, shorts, carousels, long-form video, live formats, written posts
- Work platform-native - each channel gets content built for it, not one idea recycled five times
- Run the content calendar with our Project Manager, and handle community management and brand voice across channels

Paid

- Execute paid social campaigns across platforms current focus is LinkedIn Ads, YouTube Ads, and TikTok Ads
- Concept and produce ad creative: hooks, angles, scripts, and formats
- Spot organic content worth amplifying and turn it into paid assets
- Work with our paid media specialist, who leads on overall paid strategy and account structure
- Track performance across organic and paid, report clearly, and feed learnings back into the content plan

Brand

- Keep founder narratives,



tone of voice, and visual consistency intact across every touchpoint
- Support the wider team on launches, campaigns, and brand projects as they come up

What You Bring Must have

- 3 years in social media or content marketing
- Deep, hands-on command of all major social platforms you know what works where and why, and can build a strategy for any of them
- Hands-on experience running paid social campaigns setup, targeting, ad formats, creative. LinkedIn, YouTube, and TikTok matter most to us
- Strong content concepting: hooks, formats, series thinking — not just scheduling
- Experience with premium or high-ticket products, and with founder-led or personal brands
- Comfortable running several brands and several channels in parallel without losing their distinct voices

Nice to have

- Background in health, longevity, nutrition, beauty, or pharma
- Influencer and affiliate marketing experience
- Experience working with public figures

Personally

- Self-directed and structured
- Solid instinct for language, tone, and storytelling
- Takes direction well and turns it into work that doesn't need redoing
- Discreet, you'll be representing someone else's personal brand
- Thinks strategically, executes personally

What We Offer

- Direct collaboration with founders and real creative ownership
- Multiple brands rather than a single product line
- Clear direction and support, you won't be guessing what's expected

📌 Brand & Social Media Specialist (Full-Time) (Jaipur)
🏢 CEG Group
📍 Jaipur