This is a remote position.

Firki | FMCG – Beverages

Firki is a young, flavour-first beverage brand built for the new generation of Indian consumers. Bold flavours, accessible pricing and a strong on-ground presence are at the heart of what we’re building.

We’re looking for a Brand Marketing – Assistant Manager / Manager who wants to get in early, take ownership and help build the brand from the ground up.

What You’ll Do

● Own and execute brand marketing initiatives across trade, retail, digital and on-ground channels.

● Plan and manage new product, flavour and market launches from strategy to execution.

● Work closely with sales and distribution teams to develop and execute trade marketing programmes, retailer activations, POSM and visibility initiatives.

● Translate the brand strategy into campaigns and consumer-facing communication across markets.

● Coordinate with creative, digital, production and activation partners to ensure timely execution.

● Track market trends, competition, consumer behaviour and trade feedback to identify new opportunities.

● Support marketing budgets, campaign planning and measurement of marketing effectiveness.

● Spend time in the market, understand what is happening at the retailer and consumer level, and bring those learnings back into the brand.

● Take increasing ownership of the Firki brand and its growth journey.

Requirements

Who We’re Looking For





● 3–5 years of experience in Brand Marketing / Trade Marketing / Consumer Marketing.

● Prior experience in FMCG is preferred, especially beverages, foods or other high-frequency consumer categories.

● Strong understanding of trade marketing and general trade will be a significant advantage.

● Experience handling product launches, market launches or brand activations.

● Someone who is proactive, curious, eager to learn and comfortable taking ownership.

● Ability to work in a fast-moving, entrepreneurial environment where plans quickly turn into execution.

● Comfortable working across functions including Sales, Trade, Creative, Digital and Operations.

● Open to travel extensively as the brand enters new markets.

● MBA preferred, but strong relevant experience and potential matter more.

Experience

3–5 years

Benefits

Compensation

Expected CTC: ~₹8 LPA

Negotiable for the right candidate based on experience and potential.

Why Firki?

This isn’t a role where you simply maintain an established brand playbook.

You’ll get the prospect to help build one — launching current markets, shaping how the brand shows up in trade, understanding consumers firsthand and playing an active role in taking Firki from an emerging beverage brand to a recognisable FMCG name.

We’re looking for someone who wants ownership, exposure and the opportunity to grow with the brand.

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