Job Summary

We are looking for a strategic and creative Brand Manager to develop, implement, and manage brand strategies that strengthen market position, drive customer engagement, and achieve business growth. The ideal candidate combines analytical thinking with creativity to ensure consistent brand messaging across all customer touchpoints.

Key Responsibilities

- Develop and execute comprehensive brand strategies aligned with business objectives.
- Plan and manage integrated marketing campaigns across digital and offline channels.
- Conduct market research, competitor analysis, and consumer insights to identify growth opportunities.
- Monitor brand performance through KPIs such as awareness, engagement, market share, and ROI.
- Collaborate with product, sales, digital marketing, creative, and external agencies to ensure brand consistency.
- Manage brand budgets and optimize marketing spend.
- Lead recent product launches, promotions, and go-to-market strategies.
- Maintain brand guidelines and ensure consistent communication across all channels.
- Analyze campaign performance and recommend improvements based on data.
- Stay updated on industry trends, customer preferences, and competitive activities.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration,



Communications, or a related field.
- MBA in Marketing is preferred.
- 4–8 years of experience in brand management, marketing, or product marketing.
- Experience managing integrated marketing campaigns.
- Strong understanding of consumer behavior and market research.
- Proficiency in Microsoft Office and marketing analytics tools.

Required Skills

- Brand strategy and positioning
- Marketing campaign management
- Market research and consumer insights
- Digital marketing knowledge
- Budget planning and management
- Data analysis and reporting
- Project management
- Stakeholder management
- Excellent communication and presentation skills
- Creative problem-solving

Key Performance Indicators (KPIs)

- Brand awareness and recall
- Market share growth
- Campaign ROI
- Customer acquisition and retention
- Sales growth
- Brand engagement metrics
- Product launch success
- Marketing budget efficiency

Preferred Experience

- Experience in FMCG, Retail, Consumer Goods, E-commerce, Healthcare, Technology, or relevant industry.
- Hands-on experience with agencies and cross-functional teams.
- Familiarity with CRM, Google Analytics, Meta Ads, and marketing automation

📌 Brand Manager (Chandigarh)
🏢 Captain Sam's
📍 Chandigarh