Responsibilities & Key Deliverables

Roles & Responsibilities:

Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth.

Lead brand development initiatives to maximize sales, market share, brand equity, and overall brand health.

Develop and execute integrated marketing campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional activation channels.

Create communication briefs for agencies and cross-functional teams, and manage the annual communication and content calendar.

Drive the development of impactful brand communication aligned with business and brand objectives.

Monitor and optimize campaign performance, digital KPIs, and marketing effectiveness to achieve volume and market share targets.

Lead consumer research and insight generation to support innovation, product development, and marketing initiatives.

Collaborate with Product Planning and Product Development teams on current product launches, product enhancements, refreshes, and variant introductions.

Work closely with Sales, Regional, and Sales Planning teams to execute market-specific initiatives, align demand forecasting,



and support business goals.

Track competitive activities, market trends, and consumer behavior to recommend strategic interventions and category growth opportunities.

Manage brand budgets effectively, ensuring optimal allocation of resources, strong governance, and maximum return on marketing investments.

Collaborate with sales planning team to shape current demand and forecast to mitigate supply concerns and optimise volumes

Lead cross-functional projects and stakeholder collaboration to ensure timely execution of brand and business objectives.

Preferred Industries

Automotive Industry

Education Qualification

MBA/PGDM in Marketing or a related field

General Experience

5-8 years of experience in Brand Management, Marketing, or Category Management

Critical Experience

Strong experience in integrated marketing, consumer insights, innovation management, and cross-functional stakeholder collaboration.

Proven ability to drive business growth through strategic brand planning and execution.

Job Segment: Automotive

📌 Brand Manager (Mumbai)
🏢 Mahindra u0026 Mahindra
📍 Mumbai