If you are someone who believes great brands are built through a combination of sharp strategy, bold ideas, obsessive execution, and a strong point of view — we'd love to meet you.

Title: Brand Manager

Experience: 4-6 years

Function: Marketing & Brand

Industry: D2C / FMCG / Wellness / Nutrition / Lifestyle

Employment Type: Full-time

About Ace Blend

Ace Blend is a modern nutrition brand built around the belief that nutrition can be your superpower. We create science-backed, efficacious products designed for contemporary consumers who care deeply about performance, health, quality, and lifestyle.

We are a premium, innovation-led brand operating at the intersection of science, nutrition, wellness, and culture. From product development and positioning to communication and consumer experience, we are highly particular about how the brand shows up.

We are looking for a Brand Manager who can own the brand beyond campaigns — someone who understands strategy, culture, consumers, creativity, and commercial outcomes, and can turn all of these into a strong and differentiated brand.

The Role

As Brand Manager, you will be responsible for building, strengthening, and evolving the Ace Blend brand across every consumer touchpoint.

You will work closely with the founders/senior leadership and cross-functional teams including Product, Creative, Social Media, Influencer Marketing, E-commerce, CRM, Sales, and Operations.

This is a high-ownership role. We are looking for someone who doesn't simply execute briefs but can challenge the brief, bring a strong point of view, identify opportunities, and take an idea from consumer insight → strategy → creative → execution → measurement.

Key Responsibilities1.

Brand

Strategy & Positioning

- Own and continuously evolve Ace Blend's brand positioning, personality, messaging, and overall brand strategy.
- Develop clear brand narratives that differentiate Ace Blend within the competitive nutrition and wellness landscape.
- Translate business objectives into meaningful brand and marketing strategies.
- Maintain consistency in brand voice, visual identity, messaging, and consumer experience.
- Identify whitespace opportunities within the category and develop strategies to build a distinctive position.
- Ensure every campaign, product launch, communication, and consumer touchpoint strengthens the overall brand.

- Consumer & Market Understanding
- Stay closely connected to the target consumer, their behaviours, motivations, aspirations, and pain points.
- Track emerging trends across nutrition, wellness, fitness, lifestyle, culture, and D2C.
- Conduct competitor and category analysis to identify opportunities and threats.
- Translate consumer insights into actionable brand strategies and campaigns.
- Develop a strong understanding of why consumers choose, use, recommend, or reject our products.

- Campaign Strategy & Execution

- Lead the development of integrated brand campaigns from ideation to execution.
- Build campaign briefs with explicit objectives, consumer insight, proposition, messaging, creative direction, and success metrics.
- Work closely with creative teams to develop campaign concepts that are distinctive, relevant, and aligned with the brand.
- Ensure campaigns are translated effectively across social media,



digital, e-commerce, influencer, performance marketing, retail, events, and other relevant channels.
- Own campaign timelines, deliverables, stakeholders, and execution quality.
- Evaluate campaign performance and translate learnings into future strategies.

- Creative & Brand Communication

- Act as the guardian of the Ace Blend brand across all communication.
- Develop strong creative briefs and provide strategic direction to internal and external creative teams.
- Have a sharp eye for copy, design, visual language, storytelling, and overall brand aesthetics.
- Push the creative team to produce work that is distinctive rather than generic or trend-following.
- Ensure communication remains premium, intelligent, contemporary, and rooted in science without becoming overly technical.
- Review and challenge brand communication where required.

- Product Marketing & Launches

- Own the brand marketing strategy for new product launches.
- Develop product positioning, consumer proposition, key messaging, launch narratives, and go-to-market strategies.
- Work with Product and R&D; teams to understand product science, ingredients, efficacy, and differentiation.
- Convert complex scientific/product information into easy, compelling consumer communication.
- Build launch plans across content, social, influencers, e-commerce, CRM, events, and other channels.
- Track launch performance and identify opportunities for optimisation.

- Content & Social

- Partner closely with the Social Media and Content teams to ensure content ladders up to the larger brand strategy.
- Define content pillars, brand narratives, campaign themes, and communication priorities.
- Identify cultural moments and relevant conversations where the brand can participate meaningfully.
- Ensure the brand does not blindly follow trends and maintains its own distinctive voice.
- Review high-priority brand communication and ensure consistency across platforms.

- Influencer & Partnership Marketing

- Develop strategic influencer and partnership opportunities aligned with the brand.
- Work with the influencer marketing team to ensure partnerships are driven by brand relevance rather than vanity metrics alone.
- Identify creators, experts, athletes, communities, and cultural partners who can strengthen brand credibility.
- Build long-term brand partnerships that create meaningful consumer connection.

- Cross-functional Collaboration

- Work closely with Creative, Social, Influencer, Performance Marketing, E-commerce, CRM, Product, Sales, and Operations teams.
- Bring clarity to cross-functional projects and ensure teams are aligned on objectives and deliverables.
- Coordinate effectively with stakeholders across levels — from senior leadership to junior team members and external partners.
- Build strong relationships while maintaining ownership, accountability, and high standards.




- Be comfortable giving and receiving feedback and resolving disagreements constructively.

- Brand Performance & Analytics

- Define and track key brand and campaign KPIs.
- Analyse campaign, consumer, social, e-commerce, and business performance.
- Use data and insights to make informed marketing decisions.
- Balance brand-building with commercial outcomes.
- Prepare campaign reviews and recommendations for senior management.
- Continuously identify opportunities to improve brand awareness, consideration, engagement, conversion, and retention.

- Agency & Vendor Management

- Manage relationships with creative agencies, production partners, freelancers, influencers, and other external partners.
- Brief agencies effectively and ensure quality and timely delivery.
- Evaluate agency output against brand and business objectives.
- Negotiate timelines, deliverables, and budgets where required.

What We're Looking For
- 4–7 years of experience in Brand Marketing / Brand Management / Integrated Marketing.
- Experience in D2C, FMCG, wellness, nutrition, beauty, fitness, lifestyle, or consumer brands is strongly preferred.
- Strong understanding of brand building and consumer marketing.
- Excellent strategic thinking combined with strong execution capabilities.
- Strong understanding of digital, social media, influencer marketing, content, and e-commerce.
- Strong creative instinct and ability to identify what feels on-brand vs. generic.
- Excellent communication, presentation, and storytelling skills.
- Strong project management and stakeholder management skills.
- Ability to work in a fast-paced, high-growth environment.
- Comfortable working with ambiguity and taking ownership without constant supervision.
- Strong analytical mindset with the ability to connect marketing activity to business outcomes.

The Personality We're Looking ForThis role is not for someone who simply waits for a brief and executes it.

We are looking for someone who:

- Has a strong point of view and is comfortable expressing it.
- Can respectfully challenge senior stakeholders when they believe something can be better.
- Is curious, commercially aware, and constantly looking for better ways to build the brand.
- Has high standards for creative quality and attention to detail.
- Can collaborate equally well with senior leaders, peers, junior team members, agencies, and vendors.
- Is confident without being difficult to work with.
- Can take feedback without losing ownership of their perspective.
- Thinks like a brand owner, not just a campaign executor.
- Moves fast, takes accountability, and gets things done.
- Understands that building a premium brand requires consistency, discipline, and an obsession with quality.

Why Join Ace Blend?

- Work with a fast-growing, ambitious consumer brand.
- Own meaningful parts of the brand rather than being limited to execution.
- Work closely with senior leadership and have direct visibility into business decisions.
- Opportunity to shape the brand at an important stage of its growth.
- Work at the intersection of science, nutrition, wellness, creativity, and culture.
- High ownership, high accountability, and significant room to experiment and build.

Interested candidate can share their CV at [email protected]

📌 Brand Manager (Mumbai)
🏢 Ace Blend
📍 Mumbai