Job Summary

We are looking for an experienced and highly creative Brand & Creative Head to lead our overall brand strategy, creative direction, and brand communication across all branches, marketing channels, and customer touchpoints.

The ideal candidate will have strong experience in brand management, creative strategy, graphic design, content, photography, videography, digital marketing, and campaign execution. This role will lead the creative team, manage external vendors and agencies, and ensure a consistent, impactful, and recognizable brand identity across the organization.

Key Responsibilities

Brand Strategy & Management

- Develop and execute the company's overall brand strategy in alignment with business objectives.
- Build and maintain a strong, consistent, and recognizable brand identity across all channels and locations.
- Develop, implement, and maintain brand guidelines covering visual identity, messaging, design standards, and customer experience.
- Ensure brand consistency across websites, social media, offices, branches, campaigns, events, and customer touchpoints.
- Strengthen brand visibility, positioning, engagement, and market presence.

Creative Leadership

- Lead and manage the Creative, Graphic Design, Photography, Videography, and Content teams.
- Provide creative direction and maintain high standards for all creative output.
- Review and provide final approval for creative assets before publication.
- Oversee design, photography, videography, multimedia production, content development, and other creative activities.
- Mentor, train, and evaluate creative team members to improve productivity, quality, and innovation.

Campaign & Event Branding

- Plan and execute branding for marketing campaigns, branch launches, corporate events, exhibitions, seminars, webinars, podcasts, and promotional activities.
- Develop creative concepts and campaign visuals that support business and marketing objectives.
- Ensure all campaign materials are delivered on time and meet brand quality standards.




- Coordinate with internal teams to support product launches and business growth initiatives.

Cross-Functional Collaboration

- Collaborate with Website, SEO, Digital Marketing, Sales, Marketing, and Operations teams to improve brand visibility and customer engagement.
- Work closely with leadership and business units to align branding initiatives with organizational goals.
- Support lead generation and customer acquisition through effective branding and creative strategies.

Creative Project Management

- Manage creative projects from concept to final execution.
- Ensure projects are completed within timelines, budgets, and quality standards.
- Prioritize multiple creative projects and coordinate resources effectively.
- Monitor project progress and resolve execution challenges promptly.

Market Research & Innovation

- Conduct market research, competitor analysis, and customer insight studies to identify branding opportunities.
- Monitor current branding, design, digital, and creative trends.
- Explore and implement AI-powered creative tools, automation, and modern design solutions to improve efficiency and creative impact.
- Drive continuous improvement through creative innovation and industry best practices.

Vendor & Budget Management

- Manage branding agencies, creative vendors, printers, production partners, freelancers, and other external stakeholders.
- Evaluate vendor performance and ensure quality, cost efficiency, and timely delivery.
- Plan, monitor, and optimize branding budgets and creative resources.
- Manage vendor contracts and negotiate effectively where required.

Performance Monitoring

- Monitor branding and creative performance across campaigns,



websites, social media, and other digital platforms.
- Use analytics and performance data to evaluate creative effectiveness.
- Identify improvement opportunities and recommend data-driven strategies.
- Ensure website and social media branding remains consistent with approved brand guidelines.

Key Performance Indicators (KPIs)

- Brand consistency across all channels and locations.
- Timely completion of creative and branding projects.
- Campaign execution within agreed deadlines.
- Brand visibility, reach, and engagement.
- Creative quality and adherence to brand standards.
- Branding budget adherence and cost efficiency.
- Website and social media brand compliance.
- Team productivity and project completion rate.
- Vendor performance and timely delivery.
- Successful implementation of new creative and AI-driven solutions.

Required Skills & Qualifications

- Bachelor's or Master's degree in Marketing, Branding, Advertising, Communications, Design, or a related field.
- Proven experience in Brand Management, Creative Direction, Marketing, or a similar leadership role.
- Solid understanding of brand strategy, creative development, digital marketing, and campaign management.
- Experience managing creative teams and multiple creative projects.
- Strong knowledge of graphic design, photography, videography, content creation, and multimedia production.
- Excellent communication, leadership, and interpersonal skills.
- Strong project management and organizational abilities.
- Experience managing creative agencies, vendors, freelancers, and production partners.
- Strong understanding of social media, websites, digital branding, and customer engagement.
- Ability to manage budgets, timelines, and multiple priorities.
- Creative thinker with strong attention to detail and a passion for innovation.
- Knowledge of AI-powered creative tools and automation is an advantage.

Pay: ₹83,000.00 - ₹100,000.00 per month

Work Location: In person

📌 BRAND AND CREATIVE MANAGER (HITEC City)
🏢 IRISH EXPERT
📍 HITEC City