14 Aug
|
POLYVALENT DIGITAL SERVICES
|
Gurugram
14 Aug
POLYVALENT DIGITAL SERVICES
Gurugram
Location: Gurugram (Only)
Requirement: Immediate Joiners (Only)
Years of Experience: 2-3year Max.
We are looking for an experienced and strategic B2B Product Marketing Manager (AI SAAS Products) who can lead a cross-functional marketing team, translate business objectives into actionable marketing strategies, and drive the execution of multiple in-house product marketing initiatives.
The ideal candidate should be a team leader, strategic thinker, and AI-first marketer with a valuable understanding of Digital Marketing, B2B Marketing, and emerging AI technologies.
Roles &
• Responsibilities1. Team Leadership &
- Management
- Lead and manage a cross-functional team consisting of Marketing Executives, Designers, Video Editors, and other relevant resources.
- Assign responsibilities, set priorities, communicate expectations, and ensure timely execution of projects.
- Provide regular guidance and strategic direction to team members.
- Identify team-level challenges and remove execution bottlenecks.
- Conduct regular review meetings to track progress, performance, challenges, and deliverables.
- Encourage a team-oriented and accountable working environment across different functions.
- Coordinate closely with internal teams.
- Act as a bridge between Management and the execution teams.
2.
Marketing
Strategy &
• Planning
- Work closely with Management to understand the organisation's vision, future plans, business priorities, and growth objectives.
- Understand emerging areas such as AI Visibility, Generative Engine Optimization, AI Search, and LLM-driven discovery.
- Translate Management's vision into practical Digital Marketing strategies and actionable marketing plans.
- Define marketing priorities, KPIs, timelines,
and expected outcomes for different initiatives.
- Communicate the marketing strategy and KPIs clearly to the respective execution teams.
- Monitor execution against the approved marketing plan and make strategic adjustments whenever required.
- Manage multiple marketing projects simultaneously while ensuring alignment with overall business objectives.
3. B2B Marketing For In-house AI Product
- Develop and execute marketing strategies with a strong understanding of B2B audiences and customer journeys.
- Understand B2B lead generation, content marketing, brand positioning, audience segmentation, and digital acquisition.
- Work with internal teams to develop campaigns and content relevant to business decision-makers and professional audiences.
- Understand the longer consideration cycle and multiple stakeholders involved in B2B purchasing decisions.
4. AI &
• SaaS Exposure
- Contribute to AI-led product improvements and ability to create Product Requirements Documents (PRDs)
- Identify opportunities where AI and SaaS technologies can create new marketing or business capabilities.
5.
Client
Meetings &
• Pitch Decks
- Develop marketing strategy presentations, proposals, pitch decks for Sales Teams.
- Collaborate with internal teams to convert client requirements into actionable marketing plans.
- Represent the organisation professionally during strategic discussions with clients and stakeholders.
6.
Performance
Review &
• Reporting
- Conduct monthly performance and review meetings with execution teams.
- Review KPIs, project progress, campaign performance, deliverables, and ongoing priorities.
- Identify bottlenecks, execution gaps, and areas requiring improvement.
- Use data and insights to support marketing decisions and improve future planning.
📌 B Marketing Manager (AI Products) (Gurugram)
🏢 POLYVALENT DIGITAL SERVICES
📍 Gurugram