About the company : ToolJet is an AI platform that empowers teams to build and deploy internal tools in minutes - turning ideas into business applications faster than ever. With 35K+ stars on GitHub, we’re one of the most loved open source platforms in the developer community. We partner with industry leaders - from telecom giants, to financial institutions, to cutting-edge unicorns and startups across the globe.

Our 50+ member team works across the US and India, building at the intersection of AI and productivity. Backed by Microsoft’s M12, Nexus Venture Partners, January Capital, and Ratio Ventures, we’re on a mission to redefine how businesses create software - faster, smarter, and more accessible for everyone. About the Role:

We're looking for an Associate Product Marketing Manager to help bring our AI-powered platform to market. You'll work closely with Product, Engineering, Sales, and Marketing teams to craft compelling messaging, support product launches, create customer-focused content, and drive go-to-market initiatives. This role is ideal for someone with 1–2 years of B2B SaaS marketing experience who is passionate about AI, enjoys simplifying technical concepts, and thrives in a fast-paced startup environment.

Responsibilities

Support go-to-market (GTM) execution for new product features, AI capabilities, automation workflows, APIs, integrations, and product launches.

Develop high-quality product marketing assets, including blogs, landing pages, product pages, case studies, customer stories, sales decks, battle cards, email campaigns, and launch content.

Translate AI capabilities, workflows, APIs, integrations, and product features into clear, customer-focused messaging.

Conduct customer, competitor,



and market research to generate insights for product launches, messaging, and marketing campaigns.

Collaborate with Product, Engineering, Sales, Customer Success, and Marketing teams to support successful product launches and ensure consistent messaging.

Create sales enablement materials, including presentations, battle cards, FAQs, competitive comparisons, and customer-facing collateral.

Track campaign performance, product launches, and customer feedback, and share insights to improve future marketing initiatives.

Leverage AI tools to accelerate research, content creation, campaign execution, and day-to-day marketing workflows.

Stay up to date with AI, developer tools, enterprise software, and B2B SaaS trends to support product marketing initiatives.

Requirements

1–2 years of experience in Product Marketing, Content Marketing, Growth Marketing, Developer Marketing, or a related B2B SaaS marketing role.

Experience working with B2B SaaS products. Exposure to AI products or AI-powered platforms is highly preferred.

Understanding of product marketing fundamentals, including messaging, positioning, content development, and go-to-market execution.

Robust written and verbal communication skills with the ability to simplify technical and AI concepts for different audiences.

Experience creating customer-facing content such as blogs,



landing pages, product documentation, presentations, and sales enablement assets.

Strong research and analytical skills with the ability to gather customer, competitor, and market insights.

Familiarity with APIs, integrations, automation platforms, or developer tools is a plus.

Comfortable collaborating with cross-functional teams in a fast-paced startup environment.

Curious, proactive, detail-oriented, and eager to learn. Nice to Have :

Experience marketing AI, developer tools, APIs, automation platforms, low-code/no-code, or enterprise software products.

Familiarity with LLMs, AI agents, prompt engineering, MCP, or modern AI workflows.

Exposure to Product-Led Growth (PLG) or developer-focused products.

Experience with HubSpot, GA4, Mixpanel, Amplitude, Notion, Figma, or similar marketing and analytics tools. Why ToolJet? At ToolJet, we’re building more than software, we’re building a culture where bold ideas meet cutting-edge technology. As part of our team, you’ll:

- Shape the future: Work on bleeding-edge AI product lines and enterprise-grade SaaS used by global leaders.
- Live our values: We champion ownership, growth mindset, collaboration, and customer obsession in everything we do, because how we build is just as important as what we build.
- Be well & thrive: Comprehensive medical insurance for you and your family.
- Connect & celebrate: Join us for company-wide offsites and team gatherings that spark collaboration, creativity, and camaraderie.

If you thrive in high-impact environments, love solving complex problems, and want to see your work powering companies worldwide, ToolJet is the place for you.

📌 Associate Product Marketing Manager (Bengaluru)
🏢 ToolJet
📍 Bengaluru