AVP SEO, Organic Growth & Content Marketing (Global Accounts)

Location: Gurugram, Sector 44 | On-site

Company: AdLift Marketing Pvt. Ltd.

About the Role

AdLift is looking for a strategic, data-driven, and results-oriented AVP – SEO, Organic Growth & Content Marketing to lead our global organic search and content practice, with a strong focus on US and international clients.

This is a senior leadership role responsible for driving end-to-end SEO strategy, organic growth, content marketing, AI-search visibility, client success, team capability, and revenue impact across enterprise and high-growth accounts.

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Key Responsibilities

1. SEO Strategy & Organic Growth Leadership

- Own and drive the SEO and organic growth strategy for global accounts, with a strong focus on the US market.
- Lead end-to-end SEO across Technical SEO, On-Page SEO, Off-Page SEO, Content SEO and Local SEO.
- Develop account-level organic growth roadmaps aligned with clients' business and revenue objectives.
- Drive measurable improvements across organic traffic, non-brand visibility, keyword rankings, CTR, conversions, leads and revenue.
- Lead advanced technical SEO audits, including crawlability, indexation, site architecture, Core Web Vitals, structured data/schema, internal linking and site migrations.
- Build strategies around search intent, topical authority, E-E-A-T and evolving Google algorithm updates.
- Optimize organic visibility across Google, Bing and emerging search/discovery ecosystems.

1. AI Search, AEO & GEO

- Lead AdLift's strategy for the evolving AI-search ecosystem, including AI Overviews, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
- Develop strategies to improve brand visibility and authority across Google AI experiences, ChatGPT, Perplexity, Bing Copilot and other emerging discovery platforms.
- Build frameworks around entity authority, structured data, content credibility, citations, topical depth and AI-search visibility.
- Establish measurement frameworks to track traditional organic search alongside emerging AI-search visibility and referral opportunities.
- Continuously evaluate changes in search behaviour and translate them into actionable strategies for clients.

1. Content Marketing & Organic Content Strategy

- Lead SEO-led content marketing strategies across blogs, landing pages, category pages, thought leadership and other organic content assets.
- Build scalable topic clusters, pillar-cluster frameworks, content ecosystems and keyword portfolios.
- Align content with search intent,



customer journeys, SERP opportunities and conversion objectives.
- Establish strong standards around content quality, E-E-A-T, brand authority and editorial governance.
- Track content effectiveness through business-focused metrics such as organic conversions, engagement, qualified leads, assisted revenue and ROI.
- Collaborate closely with content, creative and client teams to build integrated organic growth programs.

1. AI Tools & Efficiency-Led Execution

- Champion the adoption of AI tools such as ChatGPT, Claude, Perplexity, Semrush AI, Surfer AI, Jasper and SearchAtlas across SEO and content workflows.
- Build AI-powered SOPs and workflows for keyword research, content briefing, competitive-gap analysis, content audits, metadata optimization and internal linking.
- Identify opportunities to automate repetitive SEO processes such as schema generation, redirect mapping, content audits and large-scale metadata analysis.
- Establish responsible and brand-safe AI workflows that combine AI-assisted execution with human expertise and editorial oversight.
- Evaluate emerging AI tools and build a scalable technology stack for the SEO and content practice.
- Measure AI-driven efficiency through turnaround time, output velocity, cost efficiency, quality and team bandwidth unlocked.

1. Client Strategy & Stakeholder Management

- Act as a strategic advisor to enterprise and global clients, particularly US-based accounts.
- Build strong relationships with CMOs, marketing leaders and senior client stakeholders.
- Lead strategic reviews, QBRs, annual planning and organic growth roadmaps.
- Translate complex SEO challenges into clear business recommendations and growth opportunities.
- Own senior-level client escalations and ensure timely resolution.
- Drive client retention, cross-selling, upselling and account expansion.
- Collaborate with Paid Media, Analytics, Content, Creative, Technology and Sales teams to deliver integrated growth solutions.

1. Team Leadership & Capability Building

- Lead, mentor and scale a high-performing team of SEO Managers, Team Leads, Content Strategists and Analysts.




- Build strong capabilities across technical SEO, content strategy, analytics, AI search and client consulting.
- Establish clear KRAs, KPIs, quality benchmarks and delivery standards across the SEO practice.

1. Business Growth & Revenue Ownership

- Own SEO practice revenue, account growth and profitability metrics.
- Identify opportunities for new-business pitches, SEO audits, consulting engagements and cross-sell/upsell initiatives.
- Partner with the business development team on solution design, pitches, proposals and commercial strategy.
- Develop compelling SEO and organic-growth business cases backed by data, opportunity sizing and projected ROI.
- Ensure SEO strategies ultimately contribute to measurable business outcomes, including qualified leads, pipeline, conversions and revenue.

Experience & Qualifications
- 10–15 years of experience across SEO, Organic Growth, Search and/or Content Marketing, preferably with significant agency experience.
- Proven experience managing enterprise and international accounts, with robust preference for US-market exposure.
- Deep expertise across Technical, On-Page and Off-Page SEO.
- Strong understanding of content strategy, search intent, topical authority, E-E-A-T and organic conversion optimization.
- Working knowledge of AEO, GEO, AI Overviews and the evolving AI-search ecosystem.
- Strong understanding of platforms/tools such as GA4, Google Search Console, Screaming Frog, Ahrefs, Semrush and Looker Studio.
- Experience leading large, multi-level SEO/content teams and developing future leaders.
- Demonstrated ability to translate SEO performance into traffic, leads, conversions and revenue impact.
- Strong experience with client pitches, senior stakeholder management, account growth and retention.
- Excellent communication, presentation, analytical and interpersonal skills.
- Ability to combine technical depth with strategic, commercial and leadership thinking.

Why Join AdLift?
- Lead global SEO, Organic Growth and Content Marketing mandates across high-impact enterprise clients.
- Shape AdLift's approach to AI Search, AEO and GEO as the search landscape evolves.
- Build and scale a high-performing SEO and content practice.
- Work closely with senior leadership and directly influence client growth and business outcomes.
- Opportunity to combine SEO expertise, AI innovation, team leadership and commercial ownership in one role.
- Be part of a fast-paced, collaborative and growth-oriented digital marketing environment.

📌 Assistant Vice President, SEO (Gurugram)
🏢 AdLift
📍 Gurugram