Job Purpose:

To support the planning and execution of marketing strategies across digital platforms, influencer collaborations, campaign shoots, vendor management, and innovation

Key Responsibilities:

Social Media Management

- Oversee content planning and publishing across all social media platforms in line with brand guidelines.

- Collaborate regularly with creative agencies to ensure timely execution and high-quality output.

- Manage and review monthly marketing reports and performance reviews with a focus on insights and continuous improvement.

- Conduct weekly market and competitor trend analysis to inform strategy and content direction.

- Coordinate with agencies to prepare comprehensive content briefs in advance of the publishing cycle.

Content Creation Influencer &

- BTL

- Manage end-to-end influencer collaborations including briefing, onboarding, and content approvals.

- Lead influencer negotiations and shortlisting, ensuring strategic alignment and cost-effectiveness.

Collaboration with International Partners/Agencies





- Share creative assets and marketing inputs with global teams in a timely and organized manner.

Campaigns &

- Digital Shoots

- Manage planning and execution of brand and product campaigns in collaboration with creative and internal teams.

- Ensure timely delivery of campaign assets to stakeholders.

Key Skills &

- Competencies:

- Robust understanding of digital marketing and influencer ecosystems

- Effective communication, negotiation, and stakeholder management skills

- Experience in campaign planning, execution.

Qualifications &

- Experience:

- Bachelors degree in Marketing, Mass Communication, Business, or a related field (MBA preferred)

- 46 years of experience in marketing, preferably within the fashion or retail industry

- Experience managing social media campaigns, influencer partnerships, content creation, and vendor relationships

- Strong coordination skills with internal teams and external agencies.

Work Schedule:

- Monday to Saturday (2nd,4th and 5th Saturdays off)

- 1st and 3rd Saturdays are working

📌 Assistant Marketing Manager (Gurugram)
🏢 Rangriti
📍 Gurugram