Area Sales Manager / Area Sales Officer

Position

Area Sales Manager / Area Sales Officer (ASM/ASO)

Department

Sales & Business Development

Reporting To

VP – Sales

Location

Hyderabad – Mehdipatnam

Experience

4–7 years

Industry Requirement

Candidate must have sales experience in any manufacturing industry. Industry/domain can be from any manufacturing sector.

Job Summary

We are looking for a motivated and result-oriented Area Sales Manager / Area Sales Officer to drive sales growth, develop the assigned territory, manage dealer/distributor and customer relationships, and achieve monthly and annual sales targets. The ideal candidate should have hands-on sales experience in any manufacturing industry and strong exposure to territory development, channel sales, customer acquisition, and business growth.

Industry Requirement

Candidates from ANY MANUFACTURING INDUSTRY are eligible. The candidate does not need to come from a specific manufacturing sector. Experience in sectors such as steel, building materials, FMCG, electricals, industrial products, chemicals, automotive, engineering, consumer durables, packaging, construction materials, hardware, or any other manufacturing industry will be considered.

Key Responsibilities

· Achieve assigned monthly, quarterly, and annual sales targets for the designated territory.

· Develop and maintain strong relationships with dealers, distributors, retailers, contractors, key accounts, and customers.

· Identify new business opportunities and expand market coverage within the assigned territory.

· Conduct regular market visits to understand customer requirements, market trends, and competitor activities.

· Generate new leads, acquire customers/dealers,



and convert prospects into business.

· Develop and strengthen the dealer/distributor network and improve territory penetration.

· Ensure effective product availability, visibility, and market coverage across the assigned area.

· Take orders from dealers/customers and coordinate with internal teams for timely delivery and order execution.

· Monitor outstanding payments and support timely collection from customers/dealers.

· Track competitor pricing, products, promotions, and market activities and share relevant market intelligence.

· Implement company sales schemes, promotions, and marketing initiatives in the assigned territory.

· Prepare daily, weekly, and monthly sales, market visit, pipeline, and performance reports.

· Maintain accurate customer, dealer, distributor, and sales records.

· Ensure adherence to company policies, pricing guidelines, credit terms, and sales processes.

· Work closely with the VP Sales / Sales Manager to develop and execute territory-level sales strategies.

· Build long-term customer relationships and ensure high customer satisfaction and retention.

Required Skills & Competencies

· 4–7 years of relevant sales / business development experience.

· Mandatory experience in sales from any manufacturing industry.

· Strong experience in territory/area sales and market development.





· Dealer/distributor/channel management experience preferred.

· Good communication, negotiation, presentation, and interpersonal skills.

· Strong customer relationship management and business development skills.

· Target-oriented, self-motivated, and result-driven approach.

· Ability to generate new leads and convert prospects into business.

· Strong follow-up, problem-solving, and decision-making abilities.

· Good knowledge of MS Office / Excel and sales reporting.

· Willingness to travel extensively within the assigned territory.

· Ability to work independently as well as collaboratively with the sales team.

Educational Qualification

· Graduate in any discipline.

· MBA/PGDM in Sales & Marketing will be an added advantage.

Key Performance Indicators (KPIs)

· Achievement of monthly and annual sales targets.

· New customer / dealer / distributor acquisition.

· Territory sales growth and market penetration.

· Dealer/distributor network development.

· Customer retention and relationship management.

· Collection and outstanding payment performance.

· Market coverage and productive market visits.

· Product availability and visibility.

· Sales pipeline development and conversion.

Ideal Candidate Profile The ideal candidate will be a field-oriented sales skilled with 4–7 years of experience in any manufacturing industry, strong territory ownership, proven target achievement, and the ability to develop customers and channel partners. Candidates with experience in dealer/distributor management, B2B sales, industrial/product sales, project sales, or channel sales will be preferred.

📌 AS Manager - Manufacturing Industry Only (Hyderabad)
🏢 Connecting Chains
📍 Hyderabad