Company: Florida Dress Your Home

Position: Area Sales Manager

Location: Patel Nagar, New Delhi

Salary: ₹50,000 – ₹70,000 per month

Employment Type: Full-time

Experience: 3–6 years in Field Sales / B2B Sales / Channel Sales

Travel: Extensive field travel required

About the Role

We are looking for a result-oriented Area Sales Manager to drive business growth through the company's exclusive distributor, retailer and corporate client network. The role will involve managing the assigned territory, developing the distributor network, expanding retailer coverage, generating corporate business, achieving sales targets and leading a team of Sales Executives.

The candidate will be responsible for driving the defined sales flow:

Company → Exclusive Distributor → Retailer → Consumer

Key Roles & Responsibilities1. Channel, Retail & Corporate Business Development

- Develop, manage and expand the exclusive distributor network within the assigned territory and drive business through the channel: Company → Exclusive Distributor → Retailer → Consumer.
- Identify, appoint and develop suitable exclusive distributors based on territory potential, while ensuring distributor productivity, stock availability, market coverage, secondary sales and overall business growth.
- Expand the retail network through distributor-led market development by identifying and onboarding new retailers and ensuring solid product availability, visibility and market penetration.
- Conduct regular market visits to strengthen distributor and retailer relationships, assess market potential, monitor competitor activity and identify new business opportunities.
- Develop direct business with corporate clients for exclusive product requirements by generating leads, conducting client meetings, presenting products, negotiating commercial terms and converting prospects into long-term business relationships.
- Ensure effective follow-up with distributors, retailers and corporate clients to drive new orders, repeat business and territory growth.

2. Lead Generation & Cold Calling

- Generate new business leads through cold calling, field visits, referrals, networking,



exhibitions, databases and online research.
- Build and maintain a strong pipeline of distributors, retailers and corporate prospects.
- Conduct regular follow-ups and convert qualified leads into confirmed business.
- Identify untapped markets and new sales opportunities within the assigned territory.

3. Sales Target & Revenue Achievement

- Take complete ownership of monthly, quarterly and annual sales targets.
- Prepare territory-wise sales plans and ensure consistent target achievement.
- Monitor primary sales, distributor sales, retailer expansion and overall territory revenue.
- Analyse target gaps and implement corrective actions to improve performance.
- Focus on sustainable and profitable territory growth.

4. Team Management – Sales Executives

- Manage, guide and monitor a team of Sales Executives.
- Allocate territories, markets and daily/weekly sales activities to team members.
- Set individual targets and monitor performance against defined KPIs.
- Conduct regular field visits with Sales Executives and provide on-ground coaching.
- Review daily reports, client visits, lead generation, conversions and sales performance.
- Motivate the team and take corrective action wherever performance is below expectations.

5. Market Intelligence & Competition Tracking

- Track competitor pricing, products, schemes, distribution networks and market activities.
- Identify changing customer and retailer preferences and communicate market insights to management.
- Recommend new markets and sales strategies based on field intelligence.

6. Reporting & Internal Coordination

- Maintain accurate records of distributors, retailers, leads, client meetings, orders and sales.




- Submit regular daily/weekly/monthly sales and market reports to management.
- Coordinate with internal teams for product availability, pricing, dispatches, order processing and customer requirements.
- Ensure timely resolution of distributor, retailer and corporate client issues.

Key Performance Indicators (KPIs)

- Monthly/Quarterly Target Achievement: 90–100%+ of assigned target
- Distributor Development: Appointment and activation of productive exclusive distributors
- Retailer Expansion: Consistent addition of active retailers
- Market Coverage: Growth in territory-wise outlet coverage
- Lead Generation: Consistent qualified distributor, retailer and corporate leads
- Conversion: Improvement in lead-to-order conversion
- Team Productivity: Achievement of Sales Executive-wise targets
- Revenue Growth: Month-on-month and year-on-year territory growth
- Repeat Business: Growth in repeat orders

Qualification & Experience

- Graduate in any discipline.
- 3–6 years of experience in field sales, channel sales, distributor management, B2B sales or business development.
- Prior experience managing Sales Executives is preferred.
- Experience in home furnishing, textiles, lifestyle products, FMCG, consumer durables or related industries will be an advantage.
- Proven track record of achieving sales targets.

Required Skills

- Strong field sales and channel-management skills.
- Excellent communication, negotiation and relationship-management abilities.
- Strong distributor and retailer handling capability.
- Ability to lead and motivate a sales team.
- Comfortable with cold calling, lead generation and client acquisition.
- Robust target orientation and commercial understanding.
- Good knowledge of MS Excel, CRM/sales reporting and basic data analysis.
- Strong problem-solving and decision-making ability.
- Willingness to travel extensively across assigned markets.

Compensation: ₹50,000 – ₹70,000 per month + applicable incentives/benefits as per company policy.

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits

- Health insurance
- Provident Fund

Work Location: In person

📌 Area Sales Manager (Delhi)
🏢 Florida dress your home
📍 Delhi