Location:

New Delhi

Work Mode:

Work From Office (WFO)

Experience:

2 - 3 Years

Employment Type:

Full time

About the Role

We are looking for a results-driven App Marketing Manager to lead the growth and marketing of our mobile applications. The ideal candidate will have hands-on experience in app user acquisition, performance marketing, app store optimization, campaign management, and analytics

.

The candidate will be responsible for developing and executing strategies to increase app installs, user engagement, retention, and revenue while maintaining an efficient Customer Acquisition Cost (CAC).

Key Responsibilities

- Develop and execute end-to-end app marketing and user acquisition strategies .

- Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, and other relevant networks .

- Manage app install and conversion campaigns while optimizing CPI, CPA, ROAS, LTV, and CAC .

- Analyze campaign performance and identify opportunities to improve acquisition and monetization.
- Work closely with product and creative teams to develop high-performing ad creatives, videos, banners, and ad copies .

- Conduct A/B testing of creatives, audiences, landing flows, and campaign strategies.
- Monitor app analytics and user behavior to improve retention, engagement, and lifetime value .

- Work on App Store Optimization (ASO) , including app titles, descriptions, keywords, screenshots, and ratings/reviews.

- Track and analyze user acquisition funnels from impression → click → install → registration → engagement → revenue .

- Use attribution and analytics platforms to measure campaign effectiveness and user quality.
- Prepare regular performance reports with actionable insights and recommendations.




- Coordinate with product, design, content, and technology teams to execute growth initiatives.
- Stay updated with the latest mobile marketing trends, advertising platforms, privacy changes, and app growth strategies .

Required Skills

- Strong knowledge of Mobile App Marketing and User Acquisition .

- Hands-on experience with Google Ads and Meta Ads .

- Understanding of CPI, CPA, CAC, ROAS, LTV, retention, conversion rate, and attribution .

- Experience in campaign optimization and budget management.
- Knowledge of Google Analytics / Firebase and mobile attribution platforms such as AppsFlyer, Adjust, or Branch .

- Understanding of App Store Optimization (ASO) .

- Strong analytical and data interpretation skills.
- Experience with A/B testing and performance optimization.
- Good understanding of digital advertising and conversion funnels.

- Strong communication and stakeholder-management skills.
- Ability to work in a fast-paced, target-driven environment.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Experience managing significant paid marketing budgets.
- Experience in scaling mobile apps across

India and/or international markets .

- Experience with subscription-based, gaming, entertainment, fintech, e-commerce, or content apps will be an advantage.
- Knowledge of SKAdNetwork, iOS/Android attribution, deep linking, and privacy-related changes is a plus.

Key Performance Indicators (KPIs)

- App Installs and Quality of Acquired Users
- Cost Per Install (CPI)
- Customer Acquisition Cost (CAC)

- Return on Ad Spend (ROAS)
- User Retention
- User Engagement
- Lifetime Value (LTV)
- Conversion Rate
- Revenue Generated from Acquired Users
- Overall App Growth

📌 App Marketing Manager (Delhi)
🏢 Somo Media
📍 Delhi