14 Aug
|
Talentagr Consultancy
|
Pune
14 Aug
Talentagr Consultancy
Pune
Job Title: Amazon PPC Specialist
Department: E-commerce / Digital Marketing
Experience Required: 2-10 Years
Job Summary
We are seeking an experienced Amazon PPC Specialist to manage, optimize, and scale
Amazon advertising campaigns. The ideal candidate should have hands-on experience with Amazon Seller Central, Vendor Central (if applicable), and Amazon Ads, with a robust focus on improving sales, ROI, and advertising performance.
Key Responsibilities
- Plan, create, and manage Amazon PPC campaigns (Sponsored Products,
Sponsored Brands, Sponsored Display).
- Conduct keyword research and competitor analysis.
- Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, and conversion rates.
- Monitor campaign performance and make data-driven bid and budget adjustments.
- Analyze advertising reports and prepare weekly/monthly performance reports.
- Launch PPC campaigns for new product listings.
- Coordinate with the catalog/content team to improve listing performance.
- Track keyword rankings and product visibility.
- Identify opportunities to increase organic rankings through PPC insights.
- Stay updated with Amazon advertising policies and new features.
Required Skills
- Hands-on experience with Amazon Advertising Console.
- Strong understanding of Amazon Seller Central.
- Expertise in keyword research and campaign optimization.
- Knowledge of ACOS, TACOS, ROAS, CTR, CPC, Conversion Rate, and other PPC metrics.
- Strong analytical and reporting skills.
- Advanced Microsoft Excel or Google Sheets skills.
- Excellent communication and problem-solving abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Commerce, or a related field.
- Amazon Ads Certification is an added advantage.
- Experience managing multiple Amazon marketplaces is preferred.
- Familiarity with Helium 10, Jungle Scout, Data Dive, or similar Amazon tools is a plus.
- Candidates who have managed Amazon advertising budgets exceeding GBP
100,000 per month will be given preference. Such experience will be considered a significant added advantage.
- Industry Preference: E-commerce, D2C Brands, Amazon Marketplace Agencies
📌 Amazon PPC Specialist (Pune)
🏢 Talentagr Consultancy
📍 Pune