Role Description

Develop, analyze, and optimize Amazon marketplace marketing strategies that increase product visibility, improve organic and paid search performance, accelerate customer acquisition, and drive profitable e-commerce growth. This role is responsible for managing Amazon advertising campaigns, optimizing product listings, analyzing marketplace performance, improving product discoverability, and developing data-driven strategies across the Amazon ecosystem. The successful candidate will collaborate with e-commerce, performance marketing, retail media, brand marketing, merchandising, creative, supply chain, sales, finance, data analytics, agencies, and cross-functional stakeholders to align Amazon marketing initiatives with commercial objectives.

The role also involves managing Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP initiatives, keyword and competitor research, Amazon SEO, listing optimization, A+ Content, Brand Stores, promotional campaigns, audience segmentation, conversion rate optimization (CRO), attribution analysis, artificial intelligence (AI)-powered campaign optimization, Generative AI content development, predictive sales analytics, automated bidding, performance dashboards, budget forecasting, and continuous improvements that increase marketplace visibility, conversion rates, advertising efficiency, product sales, and return on advertising spend (ROAS).

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, E-commerce, Business Administration, Business Analytics, Advertising, Communications, or a related field; relevant marketplace and digital advertising certifications are highly desirable.
- Proven experience as an Amazon Marketing Specialist, Amazon Marketing Analyst, Amazon Marketing Manager, Amazon PPC Specialist, Marketplace Marketing Specialist, E-commerce Marketing Manager, Retail Media Specialist, Performance Marketing Specialist, or a similar marketplace-focused role.
- Strong understanding of Amazon marketplace marketing, Amazon SEO, Amazon PPC, retail media, e-commerce advertising,



marketplace optimization, sponsored advertising, product merchandising, customer acquisition, conversion optimization, and digital commerce.
- Extensive experience managing Amazon advertising campaigns, conducting keyword and competitor research, optimizing product listings, improving product rankings, managing advertising budgets, analyzing marketplace performance, implementing promotional strategies, and driving measurable e-commerce revenue growth.
- Hands-on experience with Amazon Seller Central, Amazon Vendor Central, Amazon Ads Console, Amazon Marketing Cloud (AMC), Amazon DSP, Amazon Attribution, Brand Analytics, Amazon Brand Registry, Helium 10, Jungle Scout, DataHawk, Pacvue, Perpetua, Skai, Google Analytics 4 (GA4), Looker Studio, Power BI, Tableau, SQL, and Microsoft Excel.
- Strong knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Brand Stores, A+ Content, Amazon SEO, search term optimization, product detail page optimization, campaign structure, keyword bidding, negative targeting, audience targeting, and marketplace attribution.
- Strong understanding of key marketplace metrics including advertising cost of sales (ACOS), total advertising cost of sales (TACOS), return on advertising spend (ROAS), click-through rate (CTR), conversion rate (CVR), cost per click (CPC), organic ranking, Buy Box performance, customer acquisition cost (CAC), and customer lifetime value (CLV).
- Experience analyzing search term reports, placement performance, product-level profitability, competitor activity, category trends, inventory impact, promotional performance, and customer behavior to identify scalable growth opportunities.




- Familiarity with artificial intelligence (AI), Generative AI, predictive marketplace analytics, automated bidding, intelligent keyword discovery, dynamic campaign optimization, content automation, recommendation systems, and emerging e-commerce technologies is highly desirable.
- Strong analytical and problem-solving skills with the ability to interpret advertising, sales, and marketplace data, identify performance bottlenecks, optimize advertising investments, improve product visibility, and translate insights into actionable growth strategies.
- Excellent communication, presentation, collaboration, and stakeholder management skills with the ability to work effectively with e-commerce teams, brand managers, designers, copywriters, agencies, marketplace partners, analysts, finance teams, and senior stakeholders.
- Experience supporting consumer packaged goods (CPG/FMCG), consumer electronics, beauty, fashion, health and wellness, home and lifestyle, retail brands, private-label businesses, or multinational e-commerce organizations is highly desirable.
- Strong project management and organizational capabilities with the ability to manage multiple Amazon accounts, product portfolios, advertising campaigns, promotional calendars, budgets, agencies, and concurrent marketplace optimization initiatives.
- Professional certifications such as Amazon Ads Sponsored Ads Certification, Amazon DSP Certification, Amazon Marketing Cloud Certification, Google Analytics Certification, Google Ads Certification, or equivalent marketplace advertising and e-commerce qualifications are considered an advantage.
- A commercially focused, analytical, and performance-driven Amazon marketing professional with a passion for leveraging AI, Generative AI, automation, marketplace intelligence, advanced analytics, and up-to-date advertising technologies to strengthen product visibility, optimize advertising performance, accelerate marketplace sales, and deliver sustainable e-commerce growth.

📌 Amazon Marketing Specialist / Amazon Marketing Analyst / Amazon Marketing Manager (Ahmedabad)
🏢 Women in AI Club
📍 Ahmedabad