Location: Udyog Vihar, Phase-5 Gurgaon

Employment Type: Full-Time

Working Days: Monday to Friday (Work From Office)

Working Hours: 10:00 AM – 7:00 PM

Preferred: Immediate Joiner with Excellent Communication Skills

About the Role-

We are looking for an experienced and results-driven Ad Operations Manager with strong expertise in digital advertising, media planning, programmatic advertising, campaign optimization, and client management. The ideal candidate will be responsible for managing digital campaigns, improving performance, analyzing data, coordinating with internal teams, and maintaining strong client relationships.

Experience with high-risk and restricted categories such as crypto, iGaming, gambling, betting, and real-money gaming will be highly preferred.

Key Responsibilities

- Develop and execute digital media and advertising strategies aligned with business and campaign objectives.
- Plan and manage campaigns across Paid Search, Display, Social, Video, and Programmatic channels.
- Manage campaigns across Google Ads, Meta/Facebook, Instagram, LinkedIn, YouTube, Twitter/X, Snapchat , and other platforms.
- Implement and optimize programmatic campaigns using Google Ad Manager, LoopMe, PubMatic, DV360, DCM, and other SSPs .
- Conduct audience research, segmentation, buyer persona development, competitive analysis, market research, and keyword research.
- Ensure accurate campaign setup, targeting, tracking, creatives, landing pages, and budgets.
- Monitor CTR, CPC, CPA, ROAS, ROI, conversion rates, media spend, and overall campaign performance .
- Optimize campaigns through A/B testing, bid adjustments, audience refinement, creative optimization, and budget allocation.
- Develop and optimize ad copy, visuals, creatives, and landing pages.
- Prepare weekly, fortnightly,



and monthly performance and spend reports with actionable insights and recommendations.
- Maintain accurate records of budgets, media spends, campaign performance, and reporting data.
- Act as a key point of contact for assigned client accounts and understand their business and marketing objectives.
- Coordinate with Performance Marketing, SEO, Social Media, Content, Creative, Web Development, Marketing, and Sales teams to ensure smooth campaign execution.
- Manage client meetings, MoMs, project timelines, deliverables, status updates, and expectations.
- Address client concerns promptly and maintain strong client relationships and satisfaction.
- Identify opportunities for account growth, upselling, retention, and new campaigns .
- Coordinate with media vendors and platform representatives and stay updated with the latest industry trends.
- Manage high-risk/restricted industry campaigns while ensuring compliance with platform policies and applicable regulations.

Required Skills Strong knowledge of Google Ads, Meta/Facebook, Instagram, LinkedIn, Twitter/X, Snapchat, DCM, DV360, Google Ad Manager, LoopMe, PubMatic, Google Analytics, Google Tag Manager, Meta Pixel, Tableau, programmatic advertising, SSPs, media buying, audience segmentation, campaign tracking, and performance optimization .

Strong analytical, communication, client management, problem-solving, organizational, and project management skills , with the ability to manage multiple campaigns and clients in a fast-paced environment.

Requirements





- 5+ years of experience in digital advertising, with strong experience in campaign management, programmatic advertising, media planning, and optimization.
- Strong hands-on experience with major digital advertising platforms and SSPs.
- Proven experience managing campaigns for cryptocurrency, iGaming, gambling, betting, real-money gaming, or similar restricted/high-risk industries .
- Solid understanding of audience segmentation, media buying, cross-channel attribution, campaign tracking, and performance marketing.
- Experience with reporting and data visualization tools such as Google Analytics and Tableau .
- Bachelor's degree in Marketing, Communications, Advertising, or a related field .
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to manage multiple projects and client accounts simultaneously.
- Ability to work independently and make data-driven decisions.
- Relevant Google Ads, Facebook Ads, or other platform certifications will be an advantage.

Preferred Candidates

- Prior experience in a Digital Marketing Agency is preferred.
- Strong client-facing and account management experience.
- Experience with programmatic advertising and high-risk/restricted categories.
- Gurgaon/Delhi NCR candidates will be preferred.
- Immediate Joiners will be highly preferred.

What we Offer

- 5-Day Working Week
- Collaborative and growth-oriented work environment
- Opportunity to work on high-impact campaigns and leading brands
- Career growth, learning, and upskilling opportunities.

How to Apply Interested candidates can share their updated CV at [email protected] . Candidates with relevant Digital Marketing Agency experience will be preferred, and immediate joiners will be given priority .

📌 Ad Operations Manager (Gurugram)
🏢 Adapts Media
📍 Gurugram