Job Title: VRO (Value Realization) Adobe GenAI Manager

Strategy Consulting | Global Network | Song MTx (PMDT)

Management Level: 7 Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad

Must Have Skills:

- Value Realization Business Case Development
- Adobe Experience Platform (AEP), RT-CDP, Journey Optimizer, Analytics
- Transformation Advisory Program Leadership

- Generative Applied AI (GenAI)

Job Summary

We are looking for an experienced VRO (Value Realization Office) Manager with strong exposure to Adobe-led digital, data, and marketing transformations, combined with GenAI-enabled value acceleration. This role spans the full lifecyclefrom pursuit shaping to delivery governanceensuring value is not just articulated but systematically realized.

Roles Responsibilities

- Lead value framing and value case development for priority pursuits involving Adobe platforms (AEP, RT-CDP, Journey Optimizer, Analytics).
- Act as a VRO quality gate on proposals and programsreviewing value logic, assumptions, dependencies, and ROI credibility.
- Partner with account teams and platform leads in C-suite and SteerCo value conversations, shaping ''why change / why now'' narratives.
- Define and operationalize value governance models, including KPIs, baselines, ownership, and realization tracking during delivery.
- Own value realization during deliverytracking benefits, managing leakage risks, and supporting course correction with delivery leadership.




- Perform regular value health checks across ongoing programs, linking adoption, capability rollout, and business outcomes.
- Embed GenAI-enabled value levers (personalization, automation, decision intelligence, measurement acceleration) into Adobe-led programs.
- Coach teams and codify VRO playbooks, templates, and accelerators to drive repeatability at scale.
- Contribute to thought leadership, POVs, and pursuit positioning on value-led transformation.

Skilled Technical Skills

- Strong expertise in value strategy, financial modeling, benefits logic, and ROI narratives.
- Proven experience across core Adobe Experience Cloud components, especially platforms involved in multi-year transformations (AEP, RT-CDP, Journey Optimizer, Analytics).
- Transformation advisory experience across digital, data, AI, and martech initiatives.
- Exposure to Generative and applied AI use cases in marketing, CX, analytics, and platform modernization.
- Strong executive communication, storytelling, and stakeholder management skills.

Additional Information

- Proven track record of working across large pursuits and long-running transformation programs as a specialist advisor.
- Experience operating in multi-stakeholder environments spanning business, marketing, data, and technology teams.

About Our Company

Accenture

Qualification

Experience: Minimum 810 years of relevant experience

Educational Qualification: MBA from a Tier 1 institute (Strategy, Marketing, Finance, Economics preferred)

📌 ACN GN - SONG - MT - Adobe Value Realization - Manager (Bengaluru)
🏢 Accenture
📍 Bengaluru