We’re looking for a Senior Copywriter who can think beyond words and turn brand challenges into sharp, culturally relevant creative ideas. The ideal candidate should have strong conceptual thinking, excellent writing skills, and the ability to lead copy across integrated campaigns.

Key Responsibilities:

- Develop creative concepts and compelling copy for digital, social, print, video, OOH, and integrated campaigns.
- Lead the development of campaign ideas, big ideas, taglines, scripts, ad copies, captions, website content, and brand messaging.
- Partner closely with art directors, designers, strategists, and account teams to build strong, insight-led creative solutions.
- Take ownership of the copy function across projects while ensuring a consistent brand voice, tone, and creative quality.
- Contribute to current business pitches through campaign concepts, creative territories, storytelling, and persuasive presentation narratives.
- Understand client objectives,



audiences, competitors, culture, and market trends to create relevant and impactful communication.
- Guide and refine copy across multiple formats and platforms while maintaining a strong central creative thought.
- Conduct research and translate consumer insights, cultural trends, and brand challenges into creative opportunities.
- Present and articulate creative ideas confidently to internal teams and clients.
- Review, edit, and elevate copy from junior writers while maintaining high creative standards.
- Manage multiple projects and deadlines, incorporating feedback without compromising the core creative idea.
- Stay ahead of advertising trends, pop culture, emerging platforms, and new content formats to bring fresh thinking to every brief.

📌 ACD Copy - Advertising and Creative Agency (Mumbai)
🏢 The Brand Saloon
📍 Mumbai