Company Description

Gurues Outdoors India Private Limited

is a leading outdoor advertising and brand activation company committed to delivering impactful marketing solutions that help brands connect with their target audience. With expertise in

DOOH on Wheels, Retail & Dealer Branding, Rural Marketing, Outdoor Advertising (OOH), Brand Activations, and Events , we create innovative campaigns that maximize brand visibility, engagement, and business growth.

Driven by creativity, operational excellence, and a customer-first approach, we partner with leading brands across industries to deliver measurable results. At Guru Outdoors, we foster a dynamic, performance-driven work environment where innovation, collaboration, and continuous learning are encouraged.
We are looking for passionate professionals who are ready to make an impact, grow their careers, and contribute to building exceptional brand experiences and long-term client relationships.

JOB DESCRIPTION
Department:

Sales
Position:

General Sales Manager (GSM)
Industry:

Outdoor Advertising / OOH / DOOH
Experience:

5–10 Years
Location:

Mumbai
Employment Type:

Full-Time

About the Role
We are looking for an experienced

General Sales Manager – Outdoor Advertising

to lead and grow our OOH/DOOH sales business.
The ideal candidate must have

strong, proven experience specifically in Outdoor Advertising / OOH media sales

and a strong understanding of hoardings, unipoles, LED screens, mobile vans, transit media, street furniture, retail branding and other outdoor media formats.
Candidates without Outdoor Advertising / OOH experience will not be considered.

Key Responsibilities
1. Sales Leadership

Develop and execute the company's OOH sales strategy.
Achieve monthly, quarterly and annual revenue targets.
Lead and manage the sales team, including RSMs, Sales Managers, KAMs and Sales Executives.
Build a strong sales pipeline and ensure consistent conversion.
Monitor sales performance, revenue, collections and profitability.
2. OOH Business Development

Generate recent business from corporate brands, advertising agencies, media agencies and regional clients.
Develop relationships with marketing heads, brand managers, media planners and procurement teams.
Identify new OOH opportunities across cities and markets.
Drive business across

Hoardings, Unipoles, LED/DOOH, Mobile Vans, Transit Media, Retail Branding and other OOH formats.
3. Agency & Corporate Business

Build and maintain relationships with advertising agencies and media buying agencies.
Develop direct corporate accounts.




Negotiate commercial terms, media rates, packages and annual contracts.
Increase repeat business and client retention.
4. Revenue & Commercial Management

Prepare sales forecasts and revenue plans.
Monitor gross margin and campaign profitability.
Ensure proper quotation, negotiation, PO and billing processes.
Coordinate with Operations and Finance to ensure smooth campaign execution and collections.
Control excessive discounts and protect company margins.
5. Team Management

Set individual targets and KPIs for the sales team.
Conduct regular sales reviews.
Train and mentor sales team members.
Implement structured lead tracking and CRM discipline.
Identify underperformers and implement performance improvement plans.
6. Market & Competitor Intelligence

Track competitor rates, inventory and new media assets.
Identify emerging OOH/DOOH opportunities.
Develop market-wise pricing and sales strategies.
Build strong knowledge of OOH inventory and media owners.

Mandatory Experience
Only candidates with direct Outdoor Advertising / OOH experience will be considered.
Candidates should have experience in one or more of the following:
Outdoor Advertising / OOH
DOOH
Hoardings
Unipoles
LED Screens / Digital Outdoor Media
Mobile LED Vans
Transit Media
Retail / Shop Branding
Airport / Metro / Bus Media
Outdoor Media Agencies
OOH Media Buying / Selling
Not eligible:
Pure Digital Marketing candidates
Social Media Marketing candidates
SEO/SEM candidates
Generic FMCG Sales candidates
Generic B2B Sales candidates
Candidates with only print/media experience without OOH exposure

Candidate Profile
5–10 years of total sales experience.
Minimum 4+ years of hands-on OOH/Outdoor Advertising sales experience preferred.
Proven track record of achieving significant sales targets.
Strong corporate and agency relationships.
Excellent negotiation and presentation skills.
Strong commercial understanding.
Experience managing a sales team.
Strong communication and leadership skills.
Willingness to travel as required.

Key KPIs
Monthly & Annual Sales Revenue
New Client Acquisition
OOH Revenue Growth
Agency Business Growth
Corporate Business Growth




Gross Margin
Sales Pipeline Value
Conversion Ratio
Client Retention
Collection Performance
Sales Team Productivity

What We Offer
Senior leadership position with significant growth responsibility.
Opportunity to build and scale a high-growth OOH business.
Performance-based incentives.
Leadership exposure across OOH and DOOH businesses.
Opportunity to work with major corporate and agency clients.

Salary & Compensation
Location:

Mumbai
CTC:

₹18–24 LPA
Incentive:

Performance-based incentive applicable

Important Note

ONLY candidates with proven Outdoor Advertising / OOH sales experience should apply. Candidates from other industries without OOH experience will not be considered.
Qualifications
Proven experience in sales leadership, preferably in outdoor advertising, marketing services, media, or related industries.
Strong skills in client relationship management, business development, and contract negotiation.
Ability to develop and implement sales strategies, set targets, and drive team performance.
Solid understanding of advertising and marketing concepts, including campaign planning and brand positioning.
Excellent communication, presentation, and interpersonal skills.
Strong analytical and reporting abilities, including sales forecasting and performance tracking.
Experience managing and mentoring sales teams, with a collaborative and inclusive leadership style.
Bachelor’s degree in Business, Marketing, Management, or a related field; MBA or equivalent is an advantage.
Comfortable working on-site in the Mumbai Metropolitan Region and meeting with clients across the area.
Proficiency with CRM tools, MS Office (Excel, PowerPoint, Word), and basic data analysis.

Qualification

Bachelor’s Degree in Business Administration, Marketing, Commerce or related field.
MBA/PGDM in Sales & Marketing will be an added advantage.
5-10 years of overall sales experience with strong experience specifically in Outdoor Advertising / OOH Media.

Key Skills

Strong

Outdoor Advertising / OOH Media Sales

knowledge
Corporate & Media Agency relationship management
New business development & client acquisition
Sales target & revenue management
Commercial negotiation & deal closure
OOH media planning & inventory understanding
Hoardings, Unipoles, DOOH, LED, Mobile Vans & Transit Media knowledge
Key Account Management
Sales team leadership & performance management
Excellent communication, presentation & negotiation skills
CRM, sales pipeline & reporting discipline

📌 General Sales Manager (Mumbai)
🏢 Gurues Outdoors India Private
📍 Mumbai