A dynamic and accomplished professional with 8–10 years of experience in Channel Management, Partner Engagement, and Business Development, possessing a strong understanding of driving growth through strategic alliances and relationship led ecosystems. The ideal candidate should bring expertise in building and nurturing channel partnerships, conceptualising high impact engagement initiatives, and identifying new business opportunities that align with evolving market needs.

The role demands a commercially driven individual who can seamlessly bridge client objectives with innovative engagement solutions, while thriving in a fast paced, agency led environment known for creativity, execution excellence, and strategic thinking. The candidate should demonstrate the ability to lead conversations with senior stakeholders, develop long term partner value frameworks, and contribute towards expanding the organisation's footprint across industries.

A passion for experiential engagement, loyalty ecosystems, and solution oriented selling, combined with the agility to work across cross functional teams, will be critical in driving sustainable growth and strengthening the agency's culture of innovation, collaboration, and client centricity.

MUST HAVES:
Channel First Mindset & ROI Driven Approach
Scheme Design Experience
Loyalty Tech Understanding
Strong Negotiation Skills
Industry Network Depth

KEY RESPONSIBILITIES:
Channel Management & Engagement

Build, manage and grow multi tier channel ecosystems including distributors, dealers, retailers, and sub channel partners.

Channel Sales & Marketing





Design and execute joint GTM strategies, co marketing campaigns, and channel specific promotions that drive sell through, revenue growth, and brand visibility across partner networks.

Channel Scheme Management

Structure, launch, and govern incentive schemes, slabs, targets, and performance tiers.

Channel Rewards Management & Budgeting

Understand and manage end to end rewards fulfilment, points, cashback, gift vouchers, merchandise, and experiential rewards, while managing program budgets and ROI measurement.

Business Development & Strategic Thinking

Identify recent partner opportunities and revenue levers. Translate market insights into scalable loyalty propositions with a clear commercial rationale and growth roadmap.
Channel Loyalty / Scheme Design

Conceptualise and implement channel scheme and loyalty frameworks including tiered programs, earn and burn mechanics, and milestone rewards.

Industry Network & Relationship Capital

Leverage an established network of trade partners, vendors, and industry stakeholders to accelerate partner onboarding, co create solutions, and stay ahead of market trends.

Cross Functional Stakeholder Management

Collaborate with sales, marketing, finance, and technology teams to align loyalty program design with brand strategy, commercial targets, and operational feasibility.

Vendor Alliances & Rewards Ecosystem Partnership

Identify, negotiate, and manage strategic alliances with rewards vendors including gift card aggregators, merchandise suppliers, travel and hospitality partners, lifestyle brands, and digital reward platforms.

📌 Business Development Manager - Channel Loyalty & Rewards (Mumbai)
🏢 STORY Experiences
📍 Mumbai