Role Overview:
We are looking for a Content Strategist to lead content planning and execution across its international markets. This role sits at the intersection of strategy and execution — owning the content roadmap while also shaping creator briefs, performance creative, and e-commerce storytelling across different markets.

Key Responsibilities
International Content Strategy
Develop and own the annual and quarterly content strategy for Fast&Up;’s international markets.
Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities.
Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments.
Social Media Content
Own content strategy for Instagram, TikTok, YouTube and other relevant platforms.
Develop concepts for Reels, TikToks, static content, carousels, stories and other social formats.
Identify trends, formats, sounds, conversations and cultural moments relevant to each market.
Ensure content is optimized for engagement, reach and discovery.
Creator & Influencer Content
Work closely with the creator/influencer team to develop briefs and content directions.
Develop creative briefs for different creator cohorts and use cases.
Identify opportunities to convert creator content into paid media assets.
Performance Content
Develop strategy for content specifically for Meta, TikTok and other paid platforms.
Develop creative testing frameworks across hooks, formats, messaging, CTAs and audiences.
Analyse performance data and feed learnings back into content strategy.
E-commerce Content




Work with e-commerce teams to ensure strong product storytelling and consistency across all platforms.
Help Develop enhanced product content, A+ content, banners, videos and platform-specific assets.
Ensure brand consistency across D2C and marketplace environments.
Team & Agency Management
Manage internal content resources, copywriters, editors and external agencies/creators.
Build effective content workflows and approval processes across international markets.
Brief creative teams and ensure timely delivery of assets.
Maintain high standards of quality and brand consistency.
Market & Competitor Intelligence
Track competitors and emerging brands across international markets.
Monitor social and cultural trends in the Europe, GCC, South East Asia and other markets.

Work Exp:
5–8 years of experience in content strategy, brand marketing, or social media, ideally with exposure to international/global markets.

Skills:
Strong understanding of social platforms (Instagram, TikTok, YouTube) — their formats, algorithms, and what drives engagement in each.
Proven experience briefing and directing creators/influencers, with an eye for what makes content authentic vs. branded.
Familiarity with performance marketing content — understands how creative testing (hooks, formats, CTAs) ties back to paid media results.
Cultural fluency or working experience across different international markets.
Excellent written and verbal communication skills; ability to write and evaluate briefs with clarity.
Experience managing external agencies, freelancers, or a small internal content team.
Comfortable working with data — can read performance dashboards and translate numbers into content decisions.

📌 Manager - Content Strategy (Mumbai)
🏢 Fast&Up India
📍 Mumbai