AccountabilitySupporting ActionsAchievement of Sales TargetSales planning by dealer and retailer – product-wise, month wise, bucket wise and ensuring desired counter share and market share

To ensure achievement of agreed marketing / sales plan & realization targets for the assigned Territory .Track retailer level sales, stock replenishment based on continuous monitoring of all commodity value

Systematic coverage of channel partners through regular call cycle plans and permanent journey plans for increase in penetration by having desired depth of distribution and numeric reach

Process & monitor daily sales and coordination with TSM / Regional logistics for supply

2. Business DevelopmentIdentification of new business opportunities in territory/current geographies catering to institutional customers and creating on-going engagements

Channel Management & Development of New Business/New GeographiesExpansion of market network in accordance with CEMTRAC DPI’s through appointment of new dealers and attachment of new retailers





Exploring the possible locations for new inventory points within the assigned territory in line with i2 network analysis

Provide suggestions for schemes & CRM activities and ENSURING effective implementation of the same for getting maximum benefit to dealer/retailer

Propose, implement and improvise rural marketing activities effectiveness whereever applicable

Identify prospective Branded Channel partners and drive cement sales in these counters.

UGAHI, Collection & Credit ControlEnsure timely collection as per the terms and order execution as per the approved credit limits

To regularly monitor & control timelyConstantly monitor dealer’s credit worthiness and alert management in case of any adverse developmentscollections to keep receivables as per the norm

Collection of security deposit at the time of appointment and enhancing it according to the norms of the company and exposure in the market place

Tracking Dealers Credit Exposure with the Tr

📌 Channel Relationship Manager Trade (Unnao)
🏢 Financial services
📍 Unnao