- Design and execute outbound lead generation campaigns tailored to specific target groups (TG) across industries and geographies.
- Leverage tools such as LinkedIn Sales Navigator, Apollo, Lemlist, Instantly, Snov.io, and Hunter for prospecting and outreach.
- Write compelling and personalized email and LinkedIn message sequences aligned with our brand and offerings.
- Define and monitor KPIs such as open rates, response rates, meetings booked, and conversion rates.
- Continuously A/B test messaging strategies, subject lines, timing, and audience targeting for optimal performance.
- Collaborate with sales and marketing teams to ensure consistent messaging and alignment of campaign goals.
- Maintain and update CRM with accurate lead and campaign information.
- Stay informed about the latest trends and best practices in outbound lead generation and email marketing.

Requirements
- 1–3 years of experience in outbound lead generation, preferably in IT/Tech/B2B services.




- Hands-on experience with LinkedIn automation tools, Apollo, Lemlist, and Hunter for prospecting and outreach.email outreach platforms.
- Strong copywriting skills tailored to cold outreach.
- Ability to define and track campaign KPIs and make data-driven decisions.
- Understanding of buyer personas and segmentation strategies.
- Robust communication, organization, and time-management skills.
- Self-starter with a growth mindset and results-driven approach

Benefits
- Office Hours: 5 days a week with first and third Saturday working.
- Office timing: 10 am to 7:00 pm
- Small and friendly Team Culture with high exposure to learning in different domains
- Increment: As per market standards
- Paid leave encashment
- Provident Fund
- Medical Insurance

📌 Lead Generation Specialist (Noida)
🏢 Scaleupally
📍 Noida